The wget and dpkg commands on their website are adding an online repository that has the proton VPN package, which means it shouldn't matter what directory you're in when you run the final apt install command.
If you're sure you did a sudo update before trying to install it and it still says it can't be found, try doing a sudo apt search command to see if they changed the name of the package, so something like
Sudo apt search proton
Or
Sudo apt search proton-vpn
If it finds something, then sudo apt install its exact name. If it doesn't find anything, that might indicate the repo was not successfully installed, and you might want to try doing the wget and dpkg commands again and seeing if any errors pop up in the terminal.