184

Budweiser is currently cheaper in Germany than in the United States* (lemmy.nz)

submitted 9 months ago* (last edited 9 months ago) by hank_the_tank66@lemmy.world to c/mildlyinteresting@lemmy.world

56 comments fedilink hide all child comments

My friend in Germany sent this to me. The price is €0.75 per can after a discount using the grocery's app.

I looked up the price locally for me (Washington state, hence the asterisk) at the Kroger-affiliated Fred Meyer, and it was on sale for $23 for a 24 pack of Budweiser. That boils down to €0.81 per can.

*In the title was to acknowledge that Washington state is expensive and I'm sure elsewhere in the country you could find a better deal. But for my little corner of the country, the title holds true.

**My fellow continent-dweller pointed out that our 12oz beers are actually 355ml, and the 330ml can is smaller. Proportionally that brings the price down to exactly €0.75 per can from my benchmark. Add that to a TIL for me.

top 50 comments

sorted by: hot top new old

[-] apfelwoiSchoppen@lemmy.world 69 points 9 months ago* (last edited 9 months ago)

Most beer is and always was. Though when in Germany you'd be a fucking fool to drink that swill vs nearly any other offering.

[-] hank_the_tank66@lemmy.world 5 points 9 months ago

Agreed. I just usually assume the price to import and such would keep the price higher overseas.

Moreso pointing out that we are getting robbed on prices even for our domestic offerings

[-] thelardboy@lemmy.dbzer0.com 14 points 9 months ago

I expect it's not an import, but produced under license somwhere in Europe. There's big brewing operations in UK and Croatia that makes it.

[-] HobbitFoot@thelemmy.club 7 points 9 months ago

Budweiser was bought by InBev, the same company that makes Stella Artois and Beck. That would give InBev the right to make Budweiser anywhere it owns a brewery.

[-] ceiphas@piefed.social 5 points 9 months ago

you know, maybe there are some breweries in germany, too... some that can sell the cleaning water of the brewing copper as bud light

[-] spankinspinach@sh.itjust.works 4 points 9 months ago

That or Budweiser doesn't get charged duties cuz it's just that bad, so the govt doesn't see it as a threat to domestically produced beer 😂

[-] ohulancutash@feddit.uk 3 points 9 months ago

This one is brewed in Germany at the same plant that makes Corona.

[-] homes@piefed.world 52 points 9 months ago

It still tastes like shit over there, though

[-] Pixel_Jock_17@piefed.ca 20 points 9 months ago

That's why it's on sale

[+] BenderRodriguez@lemmy.world 7 points 9 months ago* (last edited 8 months ago)

[deleted]

[-] givesomefucks@lemmy.world 5 points 9 months ago

I’ll drink PBR

Instead of a direct advertising budget, PBR just sponsors random shit.

Club sports, events, random shit like that.

I think that's the whole reason they'll stick around. It builds actual brand loyalty instead of random forgettable ads that just burn money.

[-] Thedogdrinkscoffee@lemmy.ca 4 points 9 months ago

Labatt Blue is good for pairing with Indian food to cleanse and refresh your pallate.

load more comments (2 replies)

[-] Treczoks@lemmy.world 33 points 9 months ago

They have to make it dirt cheap because it has to compete with real beers here.

[-] AngryRedHerring@lemmy.world 2 points 9 months ago

Germans were mocking Budweiser when I visited there 30 years ago.

[-] Treczoks@lemmy.world 2 points 8 months ago

We are still mocking the "beer" that is like sex in a canoe...

load more comments (1 replies)

[-] Typhoon@lemmy.ca 9 points 9 months ago

That's because the American economy is collapsing.

[-] swordgeek@lemmy.ca 8 points 9 months ago* (last edited 9 months ago)

Just did a quick look in Alberta, Canada. Best price I could find was $26.99/15, or $1.80/can. That converts to €1.11 per can.

Cans are 355ml though, instead of the German 330ml.

EDIT Cans in the US are probably 355ml as well. If they were scaled down to 330ml, the price would be...

€0.75. Same as Germany.

[-] hank_the_tank66@lemmy.world 6 points 9 months ago

Oh wow, good catch - I always assumed the 330ml was 12oz, never actually checked.

[-] x00z@lemmy.world 4 points 9 months ago

330ml would be €1.03 in your example.

Also, as far as I know Germany already has the sales tax included in the retail prices that are shown.

[-] PatrickYaa@feddit.org 3 points 9 months ago

I don't know how Canada does taxes in advertised peicing, but if you were looking up USA pricing, make sure to calculate the tax into it, because the advertised price in that german grocery is including taxes.

[-] usualsuspect191@lemmy.ca 3 points 9 months ago

In Alberta there's 5% GST added (not included in the advertised price)

[-] desmosthenes@lemmy.world 7 points 9 months ago

does anyone drink it out there? the branding looks completely different as well lol

[-] Pechente@feddit.org 9 points 9 months ago

Not really. People mostly drink local beer (each city has at least one local brewery) and others buy craft beer. I don’t know anyone who’s drinking foreign beer regularly.

load more comments (1 replies)

[-] anothermember@feddit.uk 6 points 9 months ago

It’s rebranded in a lot of places due to the trademark dispute (there’s another Budweiser beer from the Czech Republic). Can’t speak specifically for Germany but I don’t think it’s really that popular anywhere in Europe despite a no doubt large advertising budget.

[-] ceiphas@piefed.social 5 points 9 months ago

you mean the beer from budvar? the city called budweis in german? i still am baffled how an american company can offer a beer under the name of a foreign town that has brewed beer for ages...

[-] anothermember@feddit.uk 2 points 9 months ago

Well they can't in Germany evidently, at least. But for better or worse trademark laws typically prioritise who got there first in the market, not necessarily who has greater claim to the name.

[-] ohulancutash@feddit.uk 3 points 9 months ago

It has literally just entered the German market. But it failed twice before so…

[-] ohulancutash@feddit.uk 7 points 9 months ago

Budweiser is just launching in Germany, so they have to price low to gain market share.

[-] njm1314@lemmy.world 12 points 9 months ago

Going to have to pay people to drink it in Germany I think if they actually want to market share.

[-] bhamlin@lemmy.world 6 points 8 months ago

Safe to drink urine is much more difficult to come by considering the medical infrastructure here in the US.

[-] 9point6@lemmy.world 6 points 9 months ago

Surprised they can sell bud for even that price in Germany

[-] rezzorix@lemmy.zip 5 points 9 months ago

We have laws in Germany to enforce and ensure there are non-alcoholic drinks that are cheaper than beer.

And in the US people get exploited at the supermarket cashier for almost everything anyway.

[-] mcforest@feddit.org 5 points 9 months ago

Aren't those laws only for restaurants, bars and similar locations?

[-] rezzorix@lemmy.zip 9 points 9 months ago

Yes, the point was more of an example to show how cheap beer is in Germany.

0,5 Liter Oettinger Pils is available for 0,50 EUR.

[-] eestileib@lemmy.blahaj.zone 2 points 9 months ago

Woooow

[-] ceiphas@piefed.social 3 points 9 months ago

it tastes like piss, and when you put a box of it on the table the party is over...

load more comments (1 replies)

[-] hank_the_tank66@lemmy.world 2 points 9 months ago

Leider echt stimmt

[-] cabbage@piefed.social 5 points 9 months ago

Like making love in a canoe...

[-] IWW4@lemmy.zip 5 points 9 months ago

It blows my mind that. Anyone would drink American beer flavored water in Germany..

[-] Akasazh@lemmy.world 4 points 9 months ago

The reason is called 'Bud' and not 'Budweiser' is because there is a Czech town called Budjeovice, or 'Budweis' in German. Be from that town is called 'Budweiser' as in 'from Budweis'.

It's that name Mr Busch used when making a bohemian style lager in the US. Then when the iron curtain fell and the beer from the actual town entered the International market AB InBev made a huge stink, forcing the beer to use a different name in the USA (it's sold as Czechvar).

But then the European Union responded by honoring the 'appellation contrôlé' ruling, where a brand that used a place name is protected, so that only products from that geographical location van use the name.

This is why they have to sell it as bud. But when comparing the beers they should've gone with 'butt'. People know this and don't buy the shitty American stuff. All budget grade beers in Germany are better than it.

[-] rizzothesmall@sh.itjust.works 3 points 9 months ago

Would not pay that for earwax flavoured fizzy water in a place where you can get some of the finest ales in the world for about the same price.

[-] Amuletta@lemmy.ca 2 points 8 months ago* (last edited 8 months ago)

Does any German actually want to drink it?

Ducks and runs for cover

[-] FalschgeldFurkan@lemmy.world 2 points 9 months ago

People who have tried this and are used to European beer - is it really that bad?

As a naive kid I was kind of a "USA fan", looking forward to try Anheuser-Busch Budweiser (Light or regular) at least once and thought this to be impossible in Germany due to Budweiser-Budvar holding the trademark here.

I was even recently tempted to buy and try it, although I have been completely and strictly dry since taking SSRIs. Then I remembered multiple sources claiming it's piss, and decided against it.

Makes me wonder why that stuff is so popular in the USA.

[-] ohulancutash@feddit.uk 4 points 9 months ago

They sidestepped the Budweiser ™ issue by naming it Anheuser-Busch Bud. But this requires a licence from Bitburger because of the similarity to Bit ™.

load more comments (2 replies)

load more comments (3 replies)

load more comments