Do you mean help for STS1 or STS2? I think it differs b/t the two.
Some general rules of thumb I've picked up from Baalor...
Neow bonus should help you get past the first elite. e.g. if there's no merchant before the first elite, don't take the 150 gold (as an example).
For STS2: Underdocks, prioritize defense, Overgrowth prioritize damage.
For STS1: Take card rewards that help you beat the first elite. Namely, prioritize damage over skils for G-Nob. Also AoE, in general, for lower level floors to help get past sentries and other normal fights that have multiple enemies. And "big" block cards in lower level floors, like Equilibrium.
Try to avoid taking multiple high-cost cards in the early floors, unless you happened to have taken a Neow bonus that gives you extra energy.