For over 20 years, E3 was the highest-profile event in video games. Founded in 1995 by the Interactive Digital Software Association and Infotainment World, E3 was a larger-than-life spectacle that celebrated the present and future of gaming. Although nominally a trade show, E3 has become renowned for its over-the-top booths and marketing gimmicks, dramatic press conference reveals, and generally putting a massive spotlight on the games business.

The Video Game History Foundation has released new collections of E3 media showing the history of the expo throughout the decades. It's a solid nostalgia trip of old games and gimmicks.