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Can $1 billion buy victory in the midterm elections? Some Republicans fear the answer is no (apnews.com)

submitted 2 days ago* (last edited 2 days ago) by CorrectAlias@piefed.blahaj.zone to c/politics@lemmy.world

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cross-posted from: https://piefed.blahaj.zone/c/us_politics@piefed.blahaj.zone/p/1015136/can-1-billion-buy-victory-in-the-midterm-elections-some-republicans-fear-the-answe

Republicans are entering the final month of the midterm campaign increasingly anxious that the $1 billion at their disposal may not be enough to fend off sweeping losses as the party reckons with President Donald Trump’s unpopularity, persistent cost concerns and the fallout from the war in Iran.

The cash advantage, spread out across a half-dozen groups, is driven largely by the Trump-aligned MAGA Inc., which had nearly $416 million in cash on hand at the end of August and began stepping up its spending on critical races in September.

But that money may have come too late, forcing the president’s group to pay much higher rates because of the shrinking availability of air time. Four Republican Senate campaign officials said groups that reserved advertising time last spring paid much lower rates than MAGA Inc. and its affiliated groups.

Instead, by waiting until September, Trump-connected organizations are sometimes paying more than five times what they would have spent if they acted earlier.

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