Now, if they sold a Tandem OLED monitor with their matte coating. I'd buy a cheaper one made by a competitor.

I don’t want to touch an OLED.

Thank God! I was waiting for their next announcement of yet even more tech they'd be selling! Now I've gotta wait until next week! Do the MacBooks still fold, or is that now an added feature? /s

This comment section is fascinating. Some people are arguing that they don’t need the technological bloat of a touchscreen on their laptops. Others are specifically arguing that Apple doesn’t need to add touchscreens to its laptops, despite the fact that Apple consumers have been asking for this feature for years.

Personally, I don’t see anything wrong with having a touchscreen on a laptop. Six years ago, I bought an Acer laptop on sale at Costco, and it came with one. It has proven to be a genuinely useful feature, not some unnecessary gimmick or bloatware. You don’t have to use it, but having the option is certainly nice.

The primary issue, of course, is how late Apple is to the party. Apple has a long history of adopting existing technologies years after its competitors, then marketing them as though they’ve reinvented the wheel. While Apple certainly deserves credit for some of its innovations, particularly during its earlier years, the company’s reputation for innovation often seems to have more to do with its marketing than with being first to market.

Touchscreen laptops have existed for a very long time. Yet now that Apple is reportedly bringing the technology to its MacBooks, some people are acting as though it represents a revolutionary leap forward. It doesn’t. It’s an established feature that Apple is finally choosing to adopt.

The same argument applies to Apple’s rumored foldable iPhone. Foldable smartphones have been on the market for years, and the technology has matured considerably, even if issues such as the crease in the middle of the display remain. Apple entering the market might bring its own refinements, but it won’t be inventing the category.

The problem isn’t that Apple is adding unnecessary features. The problem is that the company has cultivated a brand culture in which ordinary product updates can be presented as groundbreaking innovations. Its exceptionally loyal customer base often seems willing to accept higher prices and fewer options simply because the product carries the Apple logo. And with the amount of competition in the technology market today, I find that level of brand loyalty difficult to justify.

In my opinion, consumers should stop rewarding Apple for charging premium prices while taking its time adopting features that competing manufacturers have offered for years. Lower the prices, deliver something genuinely compelling, and give people a real reason to upgrade beyond the logo and the ecosystem.

Or, better yet, bring back the iPod. I’d buy one of those in a heartbeat.

My wife had a Samsung laptop with a touch screen like 10 years ago. Big woop.

Good, they added it. It is not such an innovation, and it is not THAT useful because you're stuck in the normal laptop position. If they made the device open so that the keyboard sits on the back of the screen, and maybe added stylus support, it would be something. What I mean is that I am not sure what they want you to do with the touchscreen.

I definitely am a fan of NOT having a touchscreen. It was one of the pluses of the Macs, IMHO. When my parents or kids accidentally tap the screen pointing something on their touchscreen ThinkPad, it tends to screw things up and cause me to have to fix things for them.

I am also really worried they're going to start making things "touch friendly" now... And we're going to end up with the MacOS equivalent of Windows 8.

Reminds me of shitty Windows 8 laptops back in the day. I don’t want to touch the screen—it has a keyboard and a trackpad.

I blame the iPad kids for this one. People are being raised on touch-based devices more and more, and with people using things like iPads and iPhones early on they learn technology is touch based. This is just the next step with that. I also think it reflects a larger concern with a lack of digital literacy for many people, where companies like Apple make their devices incredibly simple and locked down to trap the consumer, until they don't know how to operate basic functions of the operating system like a file system. You already don't have a real filesystem on an iOS device anyway. This is the next step in making the MacBooks like iPads and iPhones and making the consumers less technically skilled so that they can be exploited. After the hardware is basically the same (the same M-series chips that power MacOS now power iOS as well) then the software for MacBooks will be locked down over time, until there's basically no escape from this walled garden, not that anyone would really be able to escape it, since people lack digital skills. (but that last part is just a theory)

I'd probably would have waited a few weeks before announcing new products but its not like they're costumers care about them being shit anyway

Lighter is helpful. The bigger screen models are great until you slip it in a bag and it morphs into lead.

Lit Apple logo is back to basics.

Touch screen - I guess enough degrees of separation between this team and Steve Jobs; I heard he was the reason it never happened. I have a touch laptop for work and never use it. It just gets manky with fingerprints. I’m sorta moderate on the greasy fingers scale, but I’ve see what happens if the user is a hand lotion type of person. Eww

Does anyone have a layer I can apply to my screen that gives an electric shock to anyone that tries to smudge up my screen?

This doesn't make sense to me. Apple spent the last few years blurring the MacBook and iPad range, they're even sticking the same SoCs in both and now this? What's the killer feature here, the OLED?

They brought back the glowing Apple logo, though, just as everyone got used to not having it.

Edit: Just thought of the biggest problem I have with my MacBook; the fucking screen is so fucking hard to clean! I swear this move is a ploy to get people to buy their proprietary screen cloth.

That screenshot legit looks like the screen is broken to hell

An iPadBook, huh? Its a bold move, Cotton...

I had a work laptop with a touchscreen and used that functionality exactly 0 times (after trying it out). If it had the ability to fold back into a Lenovo Yoga-style tablet form factor, it would have been a completely different story, though.

The glowing Apple logo is the true upgrade! And touchscreen? That will be interesting to see how it works on macOS