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Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.

Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

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[-] stumu415@lemmy.zip 13 points 10 hours ago* (last edited 10 hours ago)

Good thing I never have, not ever will have any iPhone or Apple product. Personally I hate this walled garden concept.

Never anything good comes out of a 'walled garden' historically.

For current example: https://vger.to/aussie.zone/post/38263078

[-] mojofrododojo@lemmy.world 1 points 2 hours ago* (last edited 2 hours ago)

yep. fuck apple.

your link is dead for me fyi. just says:

Oops! An unexpected error occurred.

[-] Dojan@pawb.social 15 points 13 hours ago

The latest iOS update was just slop. If you're in Europe there are no tangible improvements since the slop isn't allowed here.

[-] recked_wralph@lemmy.world 5 points 12 hours ago

I’ve been so frustrated with iOS 27. I spent an hour disabling as much AI shit as I could only for it to be reversed on the next update.

If it doesn’t settle down I’ll be looking into alternatives for my next device.

[-] Dojan@pawb.social 3 points 12 hours ago

I haven't bothered to update. Don't really see the point as nothing new is added.

[-] recked_wralph@lemmy.world 2 points 11 hours ago

That’s fair. I think it’s habitual for me to be an early adopter and I’m finding that lately to be less desirable than it used to be.

So long as older versions continue to get security patches I’d say stay put.

[-] TwinTitans@lemmy.world 4 points 10 hours ago

Given I have Apple “intelligence” turned off - I just couldn’t care less.

[-] uriel238@lemmy.blahaj.zone 21 points 18 hours ago

So, over the last couple or years, Samsung has been updating the OS of my Galaxy Smartphone repeatedly. With each iteration more and more AI features have appeared as new buttons with ambiguous icons.

Using AI features on my phone requires opening a Samsung account so it cat track my token use. This requires providing personal information, and making up a password I will remember since the Samsung account app isn't compatible with password managers (except Samsung's proprietary manager, which I do not use). I also anticipate Samsung will want a credit card number to quietly charge me as I use compute.

I haven't made a Samsung account.

And so all these buttons with weird icons are now productivity potholes, since tapping any of them accidentally switches me to the create a Samsung account page, interrupting my workflow.

Like tyranny, enshitification is more about incompetence than malevolence.

[-] f4f4f4f4f4f4f4f4@sopuli.xyz 4 points 12 hours ago* (last edited 12 hours ago)

Samsung has also been taking away bootloader unlocking so you can't escape without buying something else.

[-] daq@lemmy.dbzer0.com 8 points 18 hours ago

Can't you use a different launcher? Samsung launcher has always been shit. I had a misfortune of using Samsung phone 10 years ago or so and even then it was excellent hardware mated to absolute trash software that slowed everything down.

[-] Damage@feddit.it 3 points 13 hours ago

Not OP, but I still haven't found anything worthy of replacing (the now radioactive) Nova Launcher

[-] Reality@feddit.org 1 points 56 minutes ago

I switched to octopi launcher

[-] Tja@programming.dev 2 points 17 hours ago

The software has gotten a LOT better since 10 years ago. They also offer much longer updates. I still use a third party launcher with mine, but the default has become less offensive than back then.

[-] myyass@lemmy.world 2 points 11 hours ago

Apple has been compromised for a long while now, they're building an excuse to dump it on. This is the future of all tech.

[-] Toga77@lemmy.world 22 points 19 hours ago

"John Ternus will be great for Apple because he's an engineer"

A society that refuses to mix ethics with STEM: hold my beer..

Seriously, being an engineer or working on or in something doesn't automatically make you the best leadership choice automatically. Ethics are kind of an important thing America continues to gloss over at an alarming rate.

[-] uriel238@lemmy.blahaj.zone 13 points 18 hours ago

Funny. In my 1986 college freshman year I was required to take an ethics for engineers course. They told us working for the military industrial complex was bad.

Curiously, the MIC was hiring and was where the well-paying jobs were at the time. Also, the field was impacted thanks to decades of cold war STEM push.

And there you get the contrived desperation, that drove studying engineers students into Lockheed, Northrop and McDonnell Douglas like Russian girls into Epstein's sex spa for billionaires.

It turns out you can't eat ethics. Although I still find myself judging ICE recruits.

[-] Toga77@lemmy.world 2 points 18 hours ago

Unfortunately ethics is kinda one of those major pillars that separates us from the other animals in the kingdom.

[-] AlteredEgo@lemmy.ml 1 points 7 hours ago* (last edited 7 hours ago)

There is no real freedom for ethics under capitalism. Like technically there is, you can go live selflessly like a monk and quite a few people do, but you'll bump in the bars of your cage all the time. This is called liberalism.

[-] harrys_balzac@lemmy.dbzer0.com 1 points 10 hours ago

Yeah. Animals are way more ethical.

[-] uriel238@lemmy.blahaj.zone 1 points 14 hours ago

I agree, which is why those with power like to structure society so that ee have to act against principle and according to loyalty to survive.

We like to imagine a differently shaped society run on rules guided by ethics, but so far power consolidates and those systems get perverted.

[-] SocialMediaRefugee@lemmy.world 16 points 21 hours ago

"The customer is always right" has become "The customer will like it" with screen controls in cars, IOT jammed into everything, subscriptions, AI forced down our throats...

[-] Zink@programming.dev 16 points 19 hours ago

In many cases they have blown past "the customer will like it" all the way to "our data suggests that 90% of customers will not leave and profits will slightly increase as a result."

I mean, at this point enshittification is a widespread business plan.

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[-] TheEighthDoctor@lemmy.zip 31 points 23 hours ago* (last edited 21 hours ago)

If there is anything worse than getting into a pyramid scheme is getting late into a pyramid scheme

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[-] ragebutt@lemmy.dbzer0.com 25 points 22 hours ago

Keep in mind Apple has a poorly documented and mostly unknown daemon called knowledgeconstructiond that cannot be turned off and solely exists to profile you based on accessing every Apple apps data - ical, messages, mail, photos etc, which is astoundingly personal info especially considering a lot of Apple users dump everything into stock apps, as the “strength” of Apple has typically been consistency of the platform

https://8rank.ai/game/apple-intelligence-personal-knowledge-graph

The person who wrote that article vibecoded an app that allows you to visualize the data captured: https://github.com/8rank/iKnow

It is basically all the gross shit that ad networks do. What does Apple do with this data, that has been aggregated since macos 13? Officially it’s probably to “enhance the user experience” but at a minimum it probably changes how Apple delivers ads to you. do they sell it? Who knows

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[-] urinebubbles@lemmy.zip 8 points 20 hours ago

'I want more AI in my life' said noone

[-] thedeadwalking4242@lemmy.world 14 points 23 hours ago

Being slow on LLMs is the one good decision apple is making.

[-] sturgee@eviltoast.org 4 points 17 hours ago

Apple is following in Proton's footsteps.

[-] NGC2346@sh.itjust.works 8 points 21 hours ago

Oh yeah, time for some iSlop

[-] SplitTheUSInFour@lemmy.world 56 points 1 day ago

Geezus how much more AI do we need? For the cost of it, we're not getting the great benefits we thought we were going to get. It's too environmentally harmful when it's run in concentrated places. There's also no reason to have these data centers. If PCs were invented today, we'd be renting PCs forever because this era isn't about innovation anymore. It's about trapping people in a rental world.

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[-] Jhex@lemmy.world 237 points 1 day ago

he not only he is pushing for a bad idea, he clearly missed the memo that Apple was mostly unaffected precisely because they had been slow to adopt AI

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[-] northernlights@lemmy.today 139 points 1 day ago

Sometimes I swear the job of CEO seems to be the easiest ever. Just follow whatever's trending now. Seems so easy: start your day, see all headlines say "AI", order a few people to put "AI" everywhere, sit back, relax and rack profits from investors who are just as brain dead.

[-] harrys_balzac@lemmy.dbzer0.com 1 points 10 hours ago

Don't forget the falling for honey traps.

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[-] 404found@lemmy.zip 5 points 22 hours ago

How about Apple makes FaceTime calls be halogram call like in Star Wars? Oh wait, nobody is asking for that. Just like nobody is asking for AI but here we are.

[-] treesquid@lemmy.world 31 points 1 day ago

Tim Cook was a good transitional douchebag CEO to soften people up before the full Gavin Belson experience.

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[-] Breezy@lemmy.world 2 points 18 hours ago

I had no idea this was even happening. Am i out of the loop?

[-] Blackmist@feddit.uk 4 points 22 hours ago

No shit. You say "AI" and investors scramble to throw money at you.

You say "AI will destroy the world" and they throw even more at you.

Everybody wants to own a piece of the apocalypse.

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this post was submitted on 08 Nov 2026
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