Try the Sony BMG Rootkit, contained on music CDs:
In 2005 it was revealed that the implementation of copy protection measures on about 22 million CDs distributed by Sony BMG installed one of two pieces of software that provided a form of digital rights management (DRM) by modifying the operating system to interfere with CD copying. Neither program could easily be uninstalled, and they created vulnerabilities that were exploited by unrelated malware. One of the programs would install and "phone home" with reports on the user's private listening habits, even if the user refused its end-user license agreement (EULA), while the other was not mentioned in the EULA at all. Both programs contained code from several pieces of copylefted free software in an apparent infringement of copyright, and configured the operating system to hide the software's existence, leading to both programs being classified as rootkits.
You can't really have effective copy protection on any disc that can be played in a basic CD player; they're just too simple.
So Sony's approach was to put an autorun installer for a 'music player' on the disk too. If installed, it attempted to lock your CD drive from being used by any other software and couldn't be easily uninstalled. And they pirated open-source software (yes, that's possible) to build it.
SMH My Head.