Person who has developed a service to put ads in games says companies should think about putting ads in games.
"EA Advertising is a platform that’s directly integrated into Frostbite, the engine EA uses to make its biggest games, from Madden to Battlefield. The idea is to streamline what’s required to create custom ads for clients and then track how players “engage” with the ads. “Advertisers can now collaborate with EA in a privacy-safe way to improve targeting and gain deeper campaign insights,” the company wrote last month. “EA ensures ads are viewable, delivered to real audiences, and measured using industry-accredited standards in partnership with Integral Ad Science.”
This is going to be a real problem for all platforms and marketplaces. Without some form of curation, everything will drown in the wave of slop. This isn’t a new problem, but AI is making it easier than ever to churn out low effort crap… until those token costs start rising enough to make this uneconomical. 🤪