They've already moved past LLMs and I dont think anyone in the space is pushing LLMs as an end all be all to AGI. Its pretty widely understood to be one of the building blocks towards AGI.
I'd recommend you look a bit more into this notion of an AI god they talk about because they dont talk about it as a type of selling point in most cases. They speak of it as an inevitability more in the vain of them appeasing rokos basalisk. At this point its almost a type of proto-religion in many circles. Their concepts around the end goal of capitalism being AGI doesn't come across as marketing. It comes off more like religious prophecy from a true believer.
There is definitely a layer of the AI space thats smoke and mirrors around its marketing but that tends to take the shape of empty promises for how it will improve our lives. Most of the AI god talk rarely if ever intersects with that from what ive seen.