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Official: Waldo's project isn't dead, despite crane removal, idleness Josh Green Mon, 10/07/2024 - 15:24 Despite the recent removal of construction equipment on site and more than a year of idleness, a closely watched Old Fourth Ward project stalled by the pandemic, an economic downturn, and other misfortunes isn’t D.O.A., officials say.

A construction crane that has towered over the Waldo’s Old Fourth Ward site for more than two years is being removed, triggering worries among some readers the multifaceted Waldo’s project is being cancelled before vertical construction ever climbed above ground.

That’s not the case, according to Peter McGuone, senior vice president with Waldo’s Stream Realty leasing team.

The site is not being abandoned, but is undergoing a redesign, re-permitting, and repricing process after project leaders decided to subtract a large office component from the mix, at least for now, according to McGuone.

The construction crane is being removed in an effort to control costs but is expected to be erected again in early 2025, per McGuone.

The red crane that's long towered over the Waldo's site being removed in recent days. Contributed images

Waldo’s first foundational phase—construction of an underground parking garage—is finished. McGuone said the second phase still calls for building a 170-key Motto by Hilton Hotel on a portion of the site closest to Edgewood Avenue. But with the office facet on hold in light of market conditions, the hotel was required to renter the design process before moving forward.

“The office component will be left for future development,” McGuone noted, “as the office market recovers.”

Waldo’s mass-timber office building called for a 119,000-square-foot, six-story office structure to stand where Boulevard meets Gartrell Street.  

Overview of the Waldo's site as vertical parking garage construction was underway in February 2023.

Planned look of Waldo's facades along Boulevard. (Not shown is a newly built boutique building for retail with residential above at the corner.) Courtesy of Lucror Resources; designs, TVS

Like most projects in Beltline-connected Old Fourth Ward, optimism for Waldo’s was high prior to the pandemic, but years of turbulence have come since.

Waldo’s leadership held a festive, ceremonial groundbreaking in November 2019, promising a mix of hotel rooms, office space, retail, and townhomes along Boulevard, just south of Edgewood Avenue, that would help fill the gap of major new investment between the Beltline’s Eastside Trail and downtown.

The project has since grappled with delays related to the pandemic, a bizarre wall collapse next door, and rising construction costs, officials have said.

Nonetheless, work on Waldo’s started in earnest in summer 2021, and by the early months of 2023, vertical construction on the $20-million, underground parking structure was clearly underway. Its developer, Lucror Resources, is best known for the adaptive-reuse reimagining of downtown’s FlatironCity building.

The Waldo’s hotel component was initially expected to be the country’s first Motto, but lodges under that brand have since opened in Washington D.C., New York City’s Chelsea neighborhood, Bentonville, Arkansas, and elsewhere.

Another hotel project associated with Motto is now in the works for an empty West Peachtree Street site in downtown Atlanta.

The project’s 1.5-acre lot was formerly home to a small corner grocery store and a few trees. Waldo’s unconventional name is a nod to transcendentalist poet Ralph Waldo Emerson.

The project's Boulevard frontage, with the former office component in the foreground. Courtesy of Lucror Resources; renderings, TVS

Construction activity at the Waldo's site in April 2023.

Elsewhere on the site, plans call for a row of nine townhouses along Daniel Street. Like the rest of the project, those residences appear to have bases in place, but have yet to rise above street level.

Find more context and visuals for Waldo’s plans in the gallery above.

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• Old Fourth Ward news, discussion (Urbanize Atlanta) 

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40 Boulevard SE CBRE Waldo’s SHELL MCELROY CONSTRUCTION Lucror Resources Heavy timber Timber construction Edgewood Avenue Church Bar Atlanta Development Construction Hotels Offices tvsdesign StructureCraft Waldo's Old Fourth Ward FlatironCity Stream Realty Stream Realty Atlanta Atlanta Hotels

Images

The red crane that's long towered over the Waldo's site being removed in recent days. Contributed images

Overview of the Waldo's site as vertical parking garage construction was underway in February 2023.

Planned look of Waldo's facades along Boulevard. (Not shown is a newly built boutique building for retail with residential above at the corner.) Courtesy of Lucror Resources; designs, TVS

Planned interior courtyard at Waldo's. Courtesy of Lucror Resources; designs, TVS

The project's stance over Boulevard. Courtesy of Lucror Resources; designs, TVS

Construction activity at the Waldo's site in April 2023.

The Waldo's site in the context of Sweet Auburn and Old Fourth Ward, as seen prior to construction. Google Maps

Initial plans for Waldo's hotel component, at left, retail, and offices. Courtesy of Lucror Resources; renderings, TVS

The project's Boulevard frontage, with the former office component in the foreground. Courtesy of Lucror Resources; renderings, TVS

Subtitle Plans for boutique hotel in Old Fourth Ward still viable, per development team

Neighborhood Old Fourth Ward

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Image An image showing a large development site on a corner property under blue gray skies in Atlanta, with a Motto hotel at the corner.

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Waldo's - Offices Waldo's - Townhomes

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Centennial Yards switches gears, plans to build third new hotel Josh Green Mon, 10/07/2024 - 13:32 Another section of the massive, multi-billion-dollar Centennial Yards development is gearing up to move forward downtown, but not as previously planned.

As officials confirm to Urbanize Atlanta, Centennial Yards Company is putting plans together for a third new hotel at the former Gulch site, adding to a pipeline in the former Gulch that includes two hotels under construction now, with thousands of more hotel rooms planned in coming years.

The latest hotel’s 88 Elliott St. site is a long, slender piece of land situated between active rail lines and the historic Castleberry Hill neighborhood.

It’s an empty parcel today, across the street from the former Elliott Street Pub and Atlanta Fire Station No. 1, near the western section of the pedestrians-only Steele Bridge.

Centennial Yards officials initially submitted the project to the city as a multifamily residential building standing a maximum of about five stories, crowned with rooftop decks.

But developers are now seeking a Special Use Permit to build a 127-room hotel on the parcel with an unspecified amount of retail space at street level.

“The commitment to affordable housing within the district remains a priority,” despite the switch in planned uses, Centennial Yards reps wrote via email.

Scope of the site in question, with Mercedes-Benz Stadium depicted at top left. City of Atlanta Department of City Planning

How the previous residential proposal would have met Elliott Street as part of Centennial Yards. [Note: This does not reflect designs for the proposed hotel.] Rendering by Praxis3

Project leaders say no timeline for hotel construction will be available until the SUP and Site Approval Process are completed with city authorities. No renderings or other images for the hotel are available either, per officials.  

Just north of the planned hotel site, Centennial Yards’ first ground-up new residential tower, the 304-unit The Mitchell, topped out in August.

Across the street, vertical construction continues on The Mitchell’s sibling project, the 292-key Anthem hotel, with its curving base levels having rounded into shape. 

East of those new towers, Centennial Yards Company has also broken ground on an 8-acre, mixed-use entertainment hub anchored by a Cosm entertainment dome with a mid-rise hotel and fan plaza at the center. Those buildings are scheduled to be finished in time for eight FIFA World Cup matches set to be played in Atlanta, beginning in June 2026.

Current plans for Centennial Yards call for more than 2,600 residential units to eventually be built, with 20 percent of those reserved as affordable housing.

Elsewhere will be almost 3,000 hotel rooms in projects ranging from boutique to full-service, alongside more than 900,000 square feet of entertainment and retail space, according to a recent update.

The 88 Elliott St. parcel in relation to the pedestrian Steele Bridge and other Centennial Yards development sites. Google Maps

East facade of the previous residential proposal on site, overlooking the former Gulch and active rail. [Note: This does not reflect designs for the proposed hotel.] Rendering by Praxis3

D.A. Davidson’s Development Finance Group announced last month it had closed $575 million of bonds to fuel Centennial Yards’ 50-acre remake of the former Gulch in coming years. The financial services firm described the downtown megaproject as one of the largest public-private partnerships in the U.S. right now.

Centennial Yards’ infrastructure designs call for creating a dozen city blocks downtown, with a police mini precinct, a new fire station, and public greenspaces tucked among them. It's expected to cost in the ballpark of $5 billion overall. 

Centennial Yards is considered a partnership between the Atlanta Development Authority, the City of Atlanta, and Los Angeles-based developer CIM Group, among other stakeholders. 

In an August reader poll asking which of downtown’s major projects will be most impactful and beneficial for the city, Centennial Yards captured 40 percent of more than 1,300 public votes, winning by a significant margin.

The 88 Elliott Street property in question in June, across from the former Elliott Street Pub and Atlanta Fire Station No. 1. Google Maps

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• Downtown news, discussion (Urbanize Atlanta)

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88 Elliott Street SW Centennial Yards Atlanta Fire Station No. 1 Steele Bridge Elliott Street Pub Downtown Development downtown construction Atlanta Hotels Hotels Gulch The Gulch CIM Group Praxis3 Mercedes-Benz Stadium

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Scope of the site in question, with Mercedes-Benz Stadium depicted at top left. City of Atlanta Department of City Planning

The 88 Elliott St. parcel in relation to the pedestrian Steele Bridge and other Centennial Yards development sites. Google Maps

How the previous residential proposal would have met Elliott Street as part of Centennial Yards. [Note: This does not reflect designs for the proposed hotel.] Rendering by Praxis3

East facade of the previous residential proposal on site, overlooking the former Gulch and active rail. [Note: This does not reflect designs for the proposed hotel.] Rendering by Praxis3

The 88 Elliott Street property in question in June, across from the former Elliott Street Pub and Atlanta Fire Station No. 1. Google Maps

Subtitle Hotel component with retail in works along Elliott Street, where residential build was envisioned

Neighborhood Downtown

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Image An image of a long four story building near a wide street with many tall buildings in the background in Atlanta.

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Centennial Yards - 125 Ted Turner Dr SW

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Images: People-friendly redo of major Midtown street begins soon Josh Green Mon, 10/07/2024 - 08:08 When it comes to Midtown’s efforts to create more people-friendly streets around the growing subdistrict, it’s shaping up to be a busy fall season.

Following a planning, design, and permitting process that stretched across more than six years, the Spring Street Improvements Project is expected to be under construction in coming weeks in Midtown’s northern blocks nearest to Buckhead, according to Midtown Alliance officials.

A contract for the Spring Street bicycle and pedestrian upgrades was awarded to low-bidder Hasbun Construction in August. That company is being issued a Notice to Proceed with construction today, per Midtown Alliance.

South view of proposed Spring Street changes near the Buford Spring Connector, as shown prior to the development of SCAD student housing at right. Midtown Alliance

The scope of the project calls for remaking one southbound lane on Spring Street—also known as Ga. Highway 9, and U.S. Highway 19—between Peachtree Street and 17th Street. Three southbound travel lanes will remain open for vehicles.

According to project leaders, wider sidewalks, “bicycle facilities,” ADA upgrades, pedestrian lighting, and street trees will be installed along the half-mile of Spring Street in question. Renderings and drawings depict a protected bike lane built in the westernmost lane.

The major Midtown corridor is within three blocks of MARTA’s Arts Center station and is dotted with hubs of activity such as SCAD’s campus. Destinations such as the Center for Puppetry Arts and new Emmi high-rise apartment tower are also situated along the route.

According to Midtown Alliance, the Spring Street project’s goal is to improve mobility, safety, and access for all users, linking with planned Complete Street changes on 17th Street and a broader network of pedestrian and bicycle improvements that has yet to materialize.

It’s been a long road toward groundbreaking for the Spring Street changes.

Design, engineering, and public engagement led by Kimley-Horn began back in early 2018. An extensive traffic study wrapped the following year. The City of Atlanta gave the project its final approval in 2022, and the Georgia Department of Transportation issued a permit in November. Midtown Alliance received construction bids for the project in February.  

A typical Spring Street section in question today. Midtown Alliance

Changes bound for the corridor as part of the Spring Street Improvements Project. Midtown Alliance

The Spring Street project is being funded by Federal Transit Administration grants, in addition to funding from Midtown Improvement District and the City of Atlanta.

Construction is expected to last for 12 months, ending in fall 2025.

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10th Street Bridge update

In related news, Midtown Alliance also reports the 10th Street Bridge project is set to go under construction in coming weeks, after the selected contractor, F.S. Scarbrough, was issued a Notice to Proceed on Tuesday.

Spanning the Connector, the bridge will be converted to a Complete Street between Georgia Tech’s eastern campus and the heart of Midtown, according to project leaders.

Atlanta Department of Transportation officials say the bridge conversion will create a “safe, beautiful, multimodal gateway” into Midtown, with bicycle lane connections, landscaping, lighting, decorative fencing, and safer intersection treatments, among other changes.

Looking east at the 10th Street Bridge into the heart of Midtown today. Google Maps

Current condition of the 10th Street Bridge (top) and planned multimodal changes. Kimley-Horn

Kimley-Horn engineering drawings show a cycle-track installed on the south side of the bridge, between a striped shoulder and upgraded sidewalk.

That project’s 20-month construction schedule calls for finishing in 2026.

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• Midtown news, discussion (Urbanize Atlanta) 

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10th Street 10th Street Bridge Midtown Alliance Alta Kimley-Horn Kimley-Horn & Associates Alternate Transportation Alternative Transportation Atlanta Bridges Atlanta Bike Lanes Bike Lanes GDOT Georgia Department of Transportation Midtown Improvement District F.S. Scarbrough Cycle Track Spring Street Spring Street Construction Spring Street Complete Street Complete Streets Hasbun Construction Spring Street Improvements Project Buford Spring Connector SCAD Savannah College of Art and Design

Images

South view of proposed Spring Street changes near the Buford Spring Connector, as shown prior to the development of SCAD student housing at right. Midtown Alliance

A typical Spring Street section in question today. Midtown Alliance

Changes bound for the corridor as part of the Spring Street Improvements Project. Midtown Alliance

Subtitle 10th Street Bridge overhaul also on horizon, district leaders report

Neighborhood Midtown

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Image A wide street in Midtown Atlanta looking toward downtown with many people and cars on it, near lawns.

Before/After Images

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Sleek Grant Park project plots next phase near forthcoming Beltline Josh Green Fri, 10/04/2024 - 16:04 Developers say a combination of decidedly modern aesthetics and Atlanta Beltline proximity is proving appealing in Grant Park, despite some townhome prices in the ballpark of a million bucks.

Half of Twelve on Berne, a 12-unit townhome project by C4 Developers, has finished construction a block from one of the Beltline Southside Trail’s under-construction segments, just south of Glenwood Park on Berne Street. It replaces a row of three one-story homes.

Sharing the same block is a 194-apartment project called Argos that Avila Development recently built along the Beltline corridor. The Warren Boys & Girls Club is directly across the street, to the west.

Stephen Eichelberger, C4 Developers managing partner, tells Urbanize Atlanta half of the first six dwellings at the 816 Berne St. venture’s initial phase are now under contract.

The initial phase of Twelve on Berne's facades along Berne Street in Grant Park, just west of the Beltline's under-construction Southside Trail. Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

End units ranging from about 2,425 to 2,575 square feet are priced in the lower to mid $900,000s. The interior options—each roughly 2,380 square feet—cost in the mid to upper $800,000s, according to Eichelberger.

All stand four stories, spanning from one and two-car garages at base levels to rooftop decks with attached flex spaces. Each has three or four bedrooms and three and 1/2 bathrooms. 

Eichelberger says his team will start taking reservations for the six-unit second phase next week, with interior units in that flank starting in the mid-$900,000s.

“Looking forward, we hope to be well underway with construction and selling phase two just as this segment of the Beltline is coming alive with activity,” Eichelberger tells Urbanize Atlanta. “It’s really a unique time for both Grant Park and Ormewood Park.  The excitement is palpable.” 

Full site plan for the two-phase, 12-home project. C4 Developers/Twelve on Berne

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Elsewhere intown, C4 Developers built the Farmhouses at Ormewood community a few blocks away on the same Beltline stretch and is currently developing The Leon on Ponce condos in Old Fourth Ward. Atlanta-based construction firm Level Craft is building the Berne Street project.     

Beltline construction continues at full bore in the area, but the Southside Trail segment in question won’t deliver as soon as previously expected.

Project officials said in August that“underground utility challenges” that construction crews encountered at United Avenue have pushed back the scheduled completion date for Segments 4 and 5 from summer 2025 to sometime next fall.

When finished, those segments will stretch from Glenwood Avenue around to Boulevard, just south of Zoo Atlanta. The entire Southside Trail remains on pace to be finished in early 2026, prior to Atlanta’s FIFA World Cup hoopla.

Four-story floorplans for the majority of townhomes—the smaller options—in phase one. C4 Developers/Twelve on Berne

Twelve on Berne; photography by Stacy Dukes/DP Flyers

In the gallery above, find more context, plans, and a look at how the Twelve on Berne project has come together so far.

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816 Berne Street SE Twelve on Berne C4 Developers S House Design Level Craft Atlanta Moderns Modern Atlanta Townhomes Atlanta Development Atlanta Construction Beltline Southside Trail Atlanta BeltLine Renderings vs. Reality modern design Modern Designs DP Flyers Stacy Dukes

Images

The corner Berne Street site's position near the BeltLine's Southside Trail. Google Maps

As seen during construction in November, a peek at garage entries and outdoor spaces behind the first row of Twelve on Berne offerings. Josh Green/Urbanize Atlanta

Full site plan for the two-phase, 12-home project. C4 Developers/Twelve on Berne

The initial phase of Twelve on Berne's facades along Berne Street in Grant Park, just west of the Beltline's under-construction Southside Trail. Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Twelve on Berne; photography by Stacy Dukes/DP Flyers

Four-story floorplans for the majority of townhomes—the smaller options—in phase one. C4 Developers/Twelve on Berne

The site in relation to Glenwood Park, Interstate 20, and Grant Park. Google Maps

Subtitle Developer: "It’s really a unique time for both Grant Park and Ormewood Park"

Neighborhood Grant Park

Background Image

Image A row of modern townhomes with large windows and balconies under blue skies on a wide street with white modern interiors.

Associated Project

816 Berne Street

Before/After Images

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Photographer Stacy Dukes/DP Flyers

Photographer Link https://www.dpflyers.com/#:~:text=STACY%20DUKES/OWNER%20-%20I'm%20a%20photograp…

 

Georgia Tech stadium overhaul with huge screen, speakeasy in works Josh Green Fri, 10/04/2024 - 13:57 More than a century after it opened, the oldest on-campus stadium in major college football is being prepped for large-scale upgrades designed to rev up the gameday experience.

Georgia Tech athletics has officially kicked off a $500-million fundraising campaign called Full Steam Ahead that could produce upgraded facilities for Ramblin’ Wreck football fans, along with basketball and volleyball players.

Notably, Bobby Dodd Stadium’s transformation is set to include a massive videoboard at the south end, new clubs and a speakeasy, along with an array of deluxe suites.

How the videoboard would alter the stadium's south end. Georgia Tech athletics; rendering, HNTB

Plans for the East Side Club. Georgia Tech athletics; rendering, HNTB

Athletics program leaders report almost $300 million has already been raised, with a goal of boosting Tech sports to compete for “championships at the highest level in the next era of intercollegiate athletics.”

The sports facility plans are part of a $2 billion campus-wide initiative called Transforming Tomorrow: The Campaign for Georgia Tech and would join a growth spurt in other sections of campus.

Full Steam Ahead plans call for O’Keefe Gym, home of Georgia Tech volleyball, to be modernized with a widened concourse and upgraded fan amenities.

For basketball, a tech-savvy revamp of training hub Zelnak Basketball Center would see upgraded strength and conditioning and athletic training areas, new meeting and office spaces, and a new men’s basketball locker room (the women’s facility was redone four years ago).

Planned revamp of Georgia Tech's Zelnak Basketball Center. Georgia Tech athletics; rendering, HNTB

Georgia Tech athletics; rendering, HNTB

But for Yellow Jackets faithful and the general public, the most buzzworthy (apologies) changes would come at circa-1913 Bobby Dodd Stadium at Hyundai Field, where an unrelated stadium expansion broke ground in March.

Along with the huge videoboard and an upgraded sound system, the Full Steam Ahead campaign calls for installing chairback seating throughout the stadium (replacing today’s rock-hard bleachers) and new club and suite-level seating. Those will include seven Founders suites that accommodate guests in private settings with some outdoor seating.

A 140-seat hub called the Foundation Club, the first on the western side of the stadium, would be placed at the 50-yard line with “a statement bar, premium food and beverage, and high-end finishes,” per Georgia Tech athletics.

Another club, the East Side Club, will include a tucked-away VIP facet called the East Side Speakeasy for, yes, an even more exclusive experience with all-inclusive food and drink.  

Peek inside the planned East Side Speakeasy. Georgia Tech athletics; rendering, HNTB

Plans for golden chairback seats in Bobby Dodd Stadium. Georgia Tech athletics; rendering, HNTB

All projects are contingent on fundraising success and would have to be approved by Georgia Tech’s president and Board of Regents before moving forward, according to the athletics department.

Swing up to the gallery for more renderings and context.

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177 North Avenue NW Bobby Dodd Stadium Full Steam Ahead Georgia Tech Football Stadium Bobby Dodd Stadium at Hyundai Field Georgia Tech Football Atlanta Football O’Keefe Gym Zelnak Basketball Center Georgia Tech Stadium GT Midtown Atlanta Colleges Georgia Tech projects Georgia Tech Athletics HNTB

Images

Planned revamp of Georgia Tech's Zelnak Basketball Center. Georgia Tech athletics; rendering, HNTB

Exterior expansion designs for Georgia Tech's Zelnak Basketball Center. Georgia Tech athletics; rendering, HNTB

Georgia Tech athletics; rendering, HNTB

Georgia Tech athletics; rendering, HNTB

Planned revamp of Georgia Tech's Zelnak Basketball Center. Georgia Tech athletics; rendering, HNTB

Plans for golden chairback seats in Bobby Dodd Stadium. Georgia Tech athletics; rendering, HNTB

Side-view of planned suites on the western side of the stadium. Georgia Tech athletics; rendering, HNTB

How the videoboard would alter the stadium's south end. Georgia Tech athletics; rendering, HNTB

Example of the seven Founders Suites. Georgia Tech athletics; rendering, HNTB

Peek inside the planned East Side Speakeasy. Georgia Tech athletics; rendering, HNTB

Plans for the East Side Club. Georgia Tech athletics; rendering, HNTB

Planned look of the Foundation Club. Georgia Tech athletics; rendering, HNTB

Georgia Tech athletics; rendering, HNTB

Subtitle $500M fundraising campaign for football, basketball, volleyball facilities more than halfway to goal

Neighborhood Georgia Tech

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Image A large football stadium in the middle of a city under blue skies with many tall buildings and a big stadium with many seats in the middle.

Before/After Images

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Years in making, Memorial Drive venture sniffs sellout (for now) Josh Green Fri, 10/04/2024 - 08:02 For proof that Memorial Drive’s gangbusters residential growth isn’t abating, head to the 2000 block of the vital east-west corridor, between DeKalb Memorial Park and East Lake Golf Club.

That’s where The Moderns, a townhome project that’s been in the pipeline for the better part of a decade, is gearing up for the next phase of construction alongside dozens of other under-construction townhome products.

The 62-unit project has been slowly taking shape since 2016, expanding away from Memorial Drive where DeKalb County neighborhood Parkview meets Kirkwood.

According to Jeremy Smith, an advisor with Engel & Völkers Atlanta, three of the final six unsold townhomes in the latest new phase have gone under contract since his company took over sales in August.

The most recent phase of The Moderns in the 2000 block of Memorial Drive, with unrelated townhome construction from Empire Communities next door, at left. Lee and James Atlanta Photography; Matthew Larrabee; courtesy of Engel & Völkers Atlanta

Initial phase of the Memorial Drive-fronting townhome community. Google Maps

That leaves three options left in the current The Moderns phase, priced from $574,900 to $610,000.

In each case, that buys three bedrooms and three and ½ bathrooms in 2,359 square feet. (HOA fees are listed at $275 monthly; with new units, $15,000 seller incentives are being offered.)

Each of the TSW Architects-designed townhomes stands four stories.

Smith says 41 of the 62 townhomes at The Moderns have been completed to date, with the next phase of construction scheduled to begin this fall.

“The community has been well-received by buyers,” Smith wrote via email, “especially for its private roof decks and yards.”

Immediately west of The Moderns, active intown developer Empire Communities is building an 80-townhome project spread across three and ½ acres of former church property. Directly across Memorial Drive, Empire also built the rainbow-hued Paintbox community on another former church site several years ago.

Lee and James Atlanta Photography; Matthew Larrabee; courtesy of Engel & Völkers Atlanta

Lee and James Atlanta Photography; Matthew Larrabee; courtesy of Engel & Völkers Atlanta

Project officials have said The Moderns's next phase will include smaller workforce housing options, featuring two bedrooms and two and ½ bathrooms in about 1,500 square feet, with rooftop hangouts up top.

According to Smith, pricing and the timeline for finishing the next phase’s construction has yet to be determined.

When the infill project first started coming to market eight years ago, the larger Moderns units were priced in the mid-$400,000s, while the skinnier, smaller, foot-in-the-door options were going for the mid-$200,000s.

The site is home to a tributary that snakes through the property, which in the 1800s played host to several paper mills. More recently, it’d been a landfill.

Sugar Creek was brought back to the surface and worked into the community as an amenity, sales associates have previously said.  

Lee and James Atlanta Photography; Matthew Larrabee; courtesy of Engel & Völkers Atlanta

Full The Moderns site plan in the eastside's Parkview neighborhood. Cablik Enterprises; designs, TSW

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• Before/after: Memorial Drive's unreal transformation in recent years (Urbanize Atlanta) 

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2029 Memorial Drive SE The Moderns Difference Design Lab Cablik Enterprises TSW TSW Architects Memorial Drive Kirkwood Edgewood Drew Charter School Atlanta Townhomes Atlanta Development Atlanta Construction SinoCoin Engel & Völkers Atlanta

Images

The most recent phase of The Moderns in the 2000 block of Memorial Drive, with unrelated townhome construction from Empire Communities next door, at left. Lee and James Atlanta Photography; Matthew Larrabee; courtesy of Engel & Völkers Atlanta

Initial phase of the Memorial Drive-fronting townhome community. Google Maps

Full The Moderns site plan in the eastside's Parkview neighborhood. Cablik Enterprises; designs, TSW

Lee and James Atlanta Photography; Matthew Larrabee; courtesy of Engel & Völkers Atlanta

Lee and James Atlanta Photography; Matthew Larrabee; courtesy of Engel & Völkers Atlanta

Lee and James Atlanta Photography; Matthew Larrabee; courtesy of Engel & Völkers Atlanta

Lee and James Atlanta Photography; Matthew Larrabee; courtesy of Engel & Völkers Atlanta

Subtitle Next construction phase of Parkview's The Moderns on horizon, per sellers

Neighborhood Parkview

Background Image

Image A large new townhome project next to a large construction site under blue skies in Atlanta, with white modern interiors.

Associated Project

The Moderns

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Photographer Lee and James Atlanta Photography, Matthew Larrabee

 

West End infill project near Beltline shows signs of life—maybe Josh Green Thu, 10/03/2024 - 16:30 Recent site work has piqued the curiosity of West End residents and neighborhood leadership at a long-vacant corner near the historic district’s commercial core where an injection of rental housing is planned.

Whether tree removal at the 1214 Ralph David Abernathy Boulevard site signals the start of actual construction, however, remains unclear.

Vacant for years, the corner property in question spans about ½ of an acre where Ralph David Abernathy Boulevard meets Holderness Street, roughly two blocks east of Gordon-White Park and an entrance to the Atlanta Beltline’s Westside Trail.

Mall West End, where a massive redevelopment is scheduled to begin next year, is roughly a half-mile in the other direction.

According to site plans, the project calls for 32 one-bedroom apartments in a three-story building, with an attached structure behind that for bike storage, alongside surface parking. 

Plans for the Ralph David Abernathy Boulevard facade. KCME; designs, Place Maker Design

The corner lot in question along Ralph David Abernathy Boulevard in 2023. Google Maps

The apartments would range from 487 to 685 square feet. Fifteen percent of them would be reserved for tenants earning 80 percent of the area median income or less, according to the project’s Atlanta-based developer, KCME.

KCME specializes in building infill apartments and duplexes. Inquiries to KCME about the status of construction in West End have not been returned.

Tony McNeal, president of West End Neighborhood Development, an organization of businesses and neighbors, said his group also remains in the dark as to where the Ralph David Abernathy Boulevard project stands.

“We are trying to research this project ourselves,” McNeal wrote to Urbanize Atlanta via email.

Building permit records show no activity for the project since last fall—apart from a request to remove seven dying trees in August, which could explain recent work on site. A complaint was filed with the city last month for “illegal tree removal,” but no violation was found, according to the Department of City Planning.

KCME’s projects include a duplex infill build in Virginia-Highland near the entrance to Amsterdam Walk, along with Reynoldstown’s Steelside project and The Parliament of Edgewood. The company has completed, or is in the process of building, more than 300 units in Atlanta, per KCME’s website.

KCME; designs, Place Maker Design

The 1214 Ralph David Abernathy Boulevard property in relation to Mall West End, the Westside Trail, the Lee + White district, and other Southwest Atlanta landmarks. Google Maps

According to KCME, the project’s construction schedule would be a little more than a year between groundbreaking and delivery. The total cost is projected at $4 million—with $600,000 of that being land costs, and the rest construction expenditures.

Construction was initially scheduled to begin in October last year.

Fulton County property records indicate the corner property last sold in 2018 to an LLC called Parkwood Living for $225,000.

Find more context and imagery in the gallery above.   

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1214 Ralph David Abernathy Boulevard SW KCME West End Neighborhood Development Inc. Place Maker Design Affordable Housing affordable housing Southwest Atlanta Ralph David Abernathy Boulevard Beltline Westside Trail The Mall West End Gordon-White Park

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The corner lot in question along Ralph David Abernathy Boulevard in 2023. Google Maps

The 1214 Ralph David Abernathy Boulevard property in relation to Mall West End, the Westside Trail, the Lee + White district, and other Southwest Atlanta landmarks. Google Maps

Plans for the Ralph David Abernathy Boulevard facade. KCME; designs, Place Maker Design

KCME; designs, Place Maker Design

Overview of the site plan where Holderness Street meets Ralph David Abernathy Boulevard. KCME; designs, Place Maker Design

Second-floor plans. KCME; designs, Place Maker Design

Plans for units on the project's first floor. KCME; designs, Place Maker Design

Subtitle Proposal on Ralph David Abernathy Boulevard corner calls for more than 30 new residences

Neighborhood West End

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Image An image of a proposed three story brick and glass development on a corner of the West End in Atlanta, near a wide street.

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Before/after: How Atlanta's skyline has beefed up in recent years Josh Green Thu, 10/03/2024 - 14:33 If Atlanta just feels like a bigger city lately, here’s proof you’re not hallucinating.

As a fun experiment with the end of 2024 approaching, we set out to contrast the skylines of Midtown and downtown today with those same places about four years ago. By way of the same vantage point used in the first photograph to ever publish on Urbanize Atlanta.

So here’s how it started:  

Midtown, left, and downtown Atlanta shown in the winter of 2020-2021. Photo courtesy of Conner Christie, @conner042505

The Midtown/downtown/Connector photo above was taken right as pandemic-stricken 2020 flipped over to 2021. (The amount of parking lots and empty parcels in Midtown being redevelopment at the time seemed truly impressive.) This website debuted in January 2021.

Four years later, we count no less than 15 major projects that have delivered or are under construction now in just that one frame. (Some of them block each other from this angle; and yes, this is just one flank of Midtown and downtown with so many projects from Centennial Yards to north Midtown and central Buckhead not shown.)

Looking east over the Connector, Midtown, left, and downtown ATL today. Urbanize Atlanta

For more context, the large-scale developments that didn’t exist four years ago are pinpointed below, spanning from Hanover Midtown to The Legacy at Centennial, a deluxe downtown student housing high-rise.

Also, highlighted in green is a rough approximation of the under-construction 1072 West Peachtree tower’s scale—the tallest building to rise in Atlanta since 1992:  

Urbanize Atlanta

And of course, no before/after skyline comparison would be complete without a slider!

Below, see in vivid detail how Midtown’s skyline, especially, has densified with thousands of new apartments and several high-rise office buildings (plus one large, standalone parking structure) in less than four years:

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Atlanta Skyline Midtown Skyline Downtown Skyline Midtown Development Downtown Development Atlanta Development Atlanta Construction Momentum Midtown Campanile Campanile Building Portman 1020 Spring Spring Quarter Sora at Spring Quarter 1072 West Peachtree 1072 West Peachtree Street Generation Atlanta Student Housing Hanover Midtown Hanover

Images

Midtown, left, and downtown Atlanta shown in the winter of 2020-2021. Photo courtesy of Conner Christie, @conner042505

Looking east over the Connector, Midtown, left, and downtown ATL today. Urbanize Atlanta

Urbanize Atlanta

Subtitle Contrasting pandemic-era Midtown, downtown skylines with today

Neighborhood Midtown

Background Image

Image A before after comparison of midtown and downtown skylines in Atlanta under blue skies and next to a large interstate highway.

Before/After Images

Before Image

Image An image of a skyline under blue skies near a huge highway with many trees and smaller buildings at bottom.

After Image

Image An image of a skyline under blue skies near a huge highway with many trees and smaller buildings at bottom.

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Images: Lake Claire, Summerhill 'green houses' highlight MA! Tour Josh Green Thu, 10/03/2024 - 08:08 One’s clad in wood, one’s very red, but relatively speaking, both Atlanta properties are quite green.

Officials with Atlanta Design Festival’s 2024 MA! Architecture Tour, scheduled from 10 a.m. to 4 p.m. Saturday and Sunday, point to two “green houses” in different parts of town as examples of forward-thinking, local architecture the festival has been spotlighting since 2007.

Tickets for the self-guided Atlanta tour are $45, and all participants must be at least 10 years old. This year, 16 contemporary dwellings and unique commercial properties are being featured.

Such as these smaller projects below—one within a virgin forest, the other on a tight lot walkable to a resurgent commercial district in a historic neighborhood.

Project name: Solar RED-y House  

Location: Summerhill

Architect: Alex Wu Architect

Interior design:Everly Design Co.

Address: 728 Terry St. (currently for sale at $750,000)

Previous zoning on this small intown lot didn’t allow for houses less than 20 feet wide—so the architect, Alex Wu, had to improvise. The result is a 1,732-square-foot, three-story dwelling that’s 45 feet long—but just 17 feet wide.

Beyond its “tight building envelope” and better ratings than are required for an Energy Star-certified home, the project counts these eco-conscious perks, according to Wu:

“Major electrical appliances were selected for their efficiency, including the heat pump water heater. Passive strategies include rooms having two operable windows on different walls where possible to allow cross breezes. Taking advantage of the home height, the operable skylight in conjunction with opening lower floor windows expels hot air out of the home passively on temperate days.”

Plus, there’s wiring and infrastructure for solar power and a cast-iron stove meant for preventing burst pipes in rare instances of freezes.

According to Wu, the house is 25 percent smaller than dwellings with similar features, which will slash its lifecycle (especially heating and cooling) costs. Its location near parks, Summerhill’s forthcoming Bus-Rapid Transit line, the Beltline’s Southside Trail, a major grocer in Publix, and a bounty of eats and retail cuts down on the need for car trips, the thinking goes.

Listen to Wu discuss the project in a 16-minute chat over here. And here’s a preview:

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Project name: Forest House

Location: Lake Claire

Architect:Office of Design

Landscape architect: Day & Day

Address: 530 Lakeshore Drive

The so-called Forest House in Lake Claire was finished in 2022, situated near Ponce de Leon Avenue between two creeks at the edge of 39-acre Frazer Forest—one of just 14 fragments of precolonial forest remaining across all of Georgia, per project leaders. It’s situated under a dense tree canopy.

Clad in ash, the three-story A-frame home “is uniquely sited and designed to embrace the dynamism of this majestic ecosystem in all of its complexity and biological diversity,” per landscape designers Day & Day. “The project’s programmatic goals were to tread lightly on the ground plane while providing a platform from which to be immersed in nature’s spectacle, an increasingly rare, and purely genuine response to an overdeveloped world.”

Highlights include an outdoor living room in front, accessed via eight-inch bands of precast concrete pavers from Techo-bloc, while behind the home is a boardwalk and dining deck perched above the forest floor.

Yes, that’s controversial bamboo, but according to the landscape team, it serves a purpose.

“The original owners planted a grove of bamboo at the forest edge, presumably to ensure evergreen scenery from the bedrooms on the second and third floors,” reads a project description. “Although [bamboo is] aggressively invasive, we decided to keep [it] for the atmospheric qualities that it created. We looked at the bamboo as an opportunity to get inside and wind an elevated boardwalk deeper into the forest.”

The boardwalk leads to a clearing, with a fire feature dotted with boulders for seating and socializing.

Listen to a short interview with the landscape architects here. And below is a quick preview, with only exterior and landscape pics provided.

Photography by Heidi Harris; courtesy of Atlanta Design Festival

Photography by Heidi Harris; courtesy of Atlanta Design Festival

Photography by Heidi Harris; courtesy of Atlanta Design Festival

Photography by Heidi Harris; courtesy of Atlanta Design Festival

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Other Atlanta Design Festival project spotlights, commentary (Urbanize Atlanta) 

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Atlanta Design Festival MA! Architecture Tour Atlanta Moderns Modern Architecture Atlanta Architecture Modern Designs Modern Modern Homes Interior Design Alex Wu Solar Red-y House Everly Design Company Office of Design Forest House Day & Day Summerhill Druid Hills Lake Claire Summerhill Homes Lake Claire Homes Daniel Stabler Heidi Harris Moderns

Images

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Daniel Stabler; courtesy of Atlanta Design Festival

Photography by Heidi Harris; courtesy of Atlanta Design Festival

Photography by Heidi Harris; courtesy of Atlanta Design Festival

Photography by Heidi Harris; courtesy of Atlanta Design Festival

Photography by Heidi Harris; courtesy of Atlanta Design Festival

Subtitle Atlanta Design Festival's 2024 incarnation to showcase examples of atypical urban architecture

Neighborhood Citywide

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Image A photo of two modern houses, one wooden in the woods and the other very red.

Before/After Images

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Atlanta to revitalize 8 'surplus' school properties. Here's where exactly Josh Green Wed, 10/02/2024 - 16:19 There’s new life on the horizon for shuttered Atlanta school buildings and empty lots near them, following a recent deal described by city officials as “landmark.”

The Atlanta Urban Development Corporation, a local nonprofit entity with a goal of developing underused public land into mixed-income housing, announced an intergovernmental agreement last month with Atlanta Public Schools that calls for transforming eight “surplus” school properties into “community assets” doted across the city, per officials.

The deal includes more than 48 acres of total land and vacant or underused facilities.

Most of the properties in question are located south and southwest of downtown, from the shadow of Cellairis Amphitheatre at Lakewood around to West End’s commercial core and the Florida Heights neighborhood.

The former Rosalie Wright Elementary School in 2019. Google Maps

The agreement helps set the stage for future revitalization projects by establishing long-term leases for select sites, with properties in West End and Lakewood Heights to see redevelopment first, according to a city announcement. Dr. Bryan Johnson, APS Superintendent, said the agreement with AUDC will allow the district to remake underutilized school sites into “vibrant community hubs that expand access to affordable housing for our families and students and improve the overall quality of life for Atlanta families,” according to a statement.  

“By leveraging the expertise of AUDC and the resources of APS, we will breathe new life into these properties,” predicted Atlanta Mayor Andre Dickens in the announcement.

Before redevelopment kicks off, a community engagement process with public forums, stakeholder meetings, and presentations to local organizations will be held. Following that, a selection committee—comprised of both AUDC and APS representatives—will be tasked with guiding the selection of planning consultants, the Request for Qualifications process, and redevelopment, according to city officials. 

Following inquiries, city officials have provided Urbanize Atlanta with more context that paints the picture of exactly where the properties in question are, the scope of the sites, and how they're being used, or not. According to city officials, APS’s former Lakewood Heights and Peeples Street sites will be redeveloped first.

Find details for the eight surplus sites below, and click on the hyperlinked addresses for Google Maps links to zoom in.

Property name: Former Gilbert Elementary School facility

Neighborhood: Betmar LaVilla (near Lakewood Amphitheatre)

Address: 407 Ashwood Ave., SW

Acres: 7.5

Zip code: 30315

Current use: Atlanta Fire Rescue facility

Cluster: Carver

NPU: Y

Property name: Simpson Road Property

Neighborhood: Center Hill

Address: Joseph E, Boone Boulevard at Sewanee Avenue

Acres: 6.1

Zip code: 30314

Current use: Vacant wood lot, behind Fredrick Douglass High School, across Sewanee Avenue.

Cluster: Douglass

NPU: J

Property name: Former Collier Heights Elementary site

Neighborhood: Collier Heights

Address: 338 Collier Drive NW

Acres: 6.4

Zip code: 30318

Current use: Vacant lot

Cluster: Douglass

NPU: I

 

Property name: Former Rosalie Wright Elementary School facility

The former Rosalie Wright Elementary School in 2019. Google Maps

Neighborhood: Florida Heights

Address: 360 Autumn Lane SW

Acres: 1.9

Zip code: 30310

Current use: Vacant building

Cluster: Mays

NPU: I

Property name: Former Dobbs Elementary School site

Neighborhood: Norwood Manor

Address: 1965 Lewis Road SE

Acres: 10.2

Zip code: 30315

Current use: Vacant lot

Cluster: South Atlanta

NPU: Z

Property name: Former Lakewood Heights Elementary School facility

The former Lakewood Heights Elementary School. Google Maps

Neighborhood: Lakewood Heights

Address: 335 Sawtell Ave. SE

Acres: 2.1

Zip code: 30315

Current use: Vacant building

Cluster: South Atlanta

NPU: Y

Property name: Forrest Canyon Land site

Neighborhood: South River Gardens

Address: 1100 Hendon Road SE

Acres: 8

Zip code: 30354

Current use: Vacant lot

Cluster: South Atlanta

NPU: Z

Property name: Former Peeples Street School site (near Mall West End)

Neighborhood: West End

Address: 575 Peeples St. SW

Acres: 6.2

Zip code: 30310

Current use: Vacant lot

Cluster: Washington

NPU: T

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Atlanta Urban Development Corporation AUDC Atlanta Public Schools Inter-Governmental Agreement Atlanta Mayor Andre Dickens APS Andre Dickens Atlanta Schools Betmar LaVilla Center Hill South Atlanta Florida Heights Fredrick Douglass High School Norwood Manor Lakewood Heights South River Gardens West End Adaptive-Reuse Adaptive-Reuse Development Adaptive-Reuse Project Atlanta Adaptive-Reuse Affordable Housing affordable housing

Images

The former Lakewood Heights Elementary School. Google Maps

The former Rosalie Wright Elementary School in 2019. Google Maps

Subtitle AUDC, Atlanta Public Schools deal calls for creating "community assets" from vacant buildings, lots

Neighborhood Citywide

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Image An image showing an old brick school in Atlanta with boarded-up windows and a wide parking lot next door, under gray-blue skies.

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Images: Greystar 'suburban luxury line' project readies for debut Josh Green Wed, 10/02/2024 - 13:49 For the largest apartment operator in the U.S., bullishness for Atlanta’s western suburbs continues.

Officials with Charleston-based Greystar send word that Marlowe Brookwood, an example of the company’s “suburban luxury line,” has begun pre-leasing with expectations of opening its five buildings later this fall in Austell.

The 3753 Austell Road project in southwest Cobb County replaces a dated, Burlington-anchored shopping center and large surface parking lot where Austell Road meets Brookwood Drive.

Another new Greystar project with both townhomes and apartments, Elan Brookwood, is situated next door.  

Courtesy of Greystar

Marlowe Brookwood's 3753 Austell Road location, due west of Buckhead. Google Maps

Described as an upscale community with top-flight amenities for a suburban setting, Marlowe Brookwood is bringing 340 apartments, ranging from one to three-bedroom floorplans, about 20 miles northwest of downtown Atlanta, or 15 miles due west of Buckhead

Perks include proximity to The Battery Atlanta, downtown Marietta, Kennesaw Mountain, and the Silver Comet Trail (located about a mile south of the apartments), according to project leaders.

Greystar officials tell Urbanize Atlanta rents start at $1,625 monthly for apartments ranging from 770 square feet (larger than most entry-level units at new intown complexes) up 1,503 square feet. Rental rates for larger units haven't been specified.

Two of Marlowe Brookwood’s five buildings stand four stories with an elevator, while the other three were built in the garden-style, per project leaders. 

Amenities around the property include a gaming lawn with ping-pong and cornhole, a gated dog park and dog spa, a fireside lounge and clubroom with bar, an “elevated wine room,” bike storage, coworking spaces, conference rooms, a 24-hour fitness center, and a pool with sun ledge and chaise loungers.

Courtesy of Greystar

Courtesy of Greystar

Apartments, meanwhile, come with washers and dryers, quartz countertops, and kitchens described as gourmet.

Headquartered in Charleston, Greystar operates and manages more than $320 billion of real estate in about 250 markets across North America, the Asia-Pacific region, Europe, and South America. It manages or operates nearly 997,000 rentals in the U.S. alone.

The company’s recent projects of note in Atlanta include the upscale new Nomia tower in Midtown and another western OTP venture, Elan Sweetwater Creek, just south of Austell.

Swing up to the gallery for a preview in renderings of Marlowe Brookwood.

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3753 Austell Road Austell Marlowe Brookwood Marlowe by Greystar Greystar Marlowe Cobb County Southwest Cobb County Atlanta apartments Cobb County Apartments Cobb County Development Cobb County Construction Renting in Cobb County Silver Comet Trail Apartments South Cobb County OTP Suburban Apartments Greystar Family of Brands Elan Brookwood

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Marlowe Brookwood's 3753 Austell Road location, due west of Buckhead. Google Maps

Courtesy of Greystar

Courtesy of Greystar

Courtesy of Greystar

Courtesy of Greystar

Courtesy of Greystar

Courtesy of Greystar

Courtesy of Greystar

Courtesy of Greystar

Courtesy of Greystar

Courtesy of Greystar

Courtesy of Greystar

Courtesy of Greystar

Subtitle For starters, $1,625 monthly gets a relatively large one-bedroom in southwest Cobb County

Neighborhood Cobb County

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Prior to public vote, campaign for Forsyth Co. megaproject heats up Josh Green Wed, 10/02/2024 - 08:05 With no mention of a presidential race or lying politicians, a campaign flyer circulating online nonetheless makes no bones about it: “Want pro hockey in Forsyth? Vote YES on Nov. 5!” it reads.

That’s a reference to The Gathering at South Forsyth, a 100-acre mega-proposal in the north suburban county that first started coming to light in spring 2023 with promises of potentially luring a National Hockey League franchise back to Georgia, while building nearly 2,000 new homes and a whopping 1.6 million square feet of buildings devoted to retail, office, and hotel uses.

The project is now expected to cost in excess of $3 billion, with $1 billion of that funding a cornerstone, NHL-ready arena that would also stage concerts and events. But first, it faces a critical juncture: A Nov. 5 General Election referendum that could make or break the largest made-from-scratch metro district since The Battery Atlanta.

A main street and retail corridor in the multi-billion-dollar proposal. The Gathering at South Forsyth; designs, Nelson

Should Forsyth voters approve the referendum, it would empower county leaders to create a Tax Allocation District, a tool for establishing specially defined areas and using increased property tax revenue within them to fund redevelopment projects, as a means of economic stimulus.

In Georgia, all TADs must be authorized by a local referendum vote.

Earlier this year, Forsyth County leadership green-lighted plans for providing up to $225 million in future property taxes to help make The Gathering a reality—but only if the new district secures an NHL franchise. (The Gathering’s leadership had previously asked the county for $390 million in incentives.)

But a serious roadblock could be the NHL’s willingness to expand. The league’s commissioner, Gary Bettman, told the Toronto Star last month no expansion plans beyond the NHL's current 32 teams are on the horizon, despite well-documented interest in metro Atlanta (in South Forsyth and Alpharetta) and in Houston.

Nonetheless, to help curry favor with Forsyth voters and lay out TAD specifics, a 30-minute webinar is planned for 6:30 p.m. today in which The Gathering’s backers will explain why they feel a TAD is the best way to bring the project to fruition without burdening taxpayers.

The Gathering at South Forsyth; designs, SCI Architects

The Gathering at South Forsyth; designs, SCI Architects

The webinar will be hosted by The Gathering’s developer, Vernon Krause, a car dealership mogul and head of Krause Sports and Entertainment, along with Laura Semanson, Forsyth County District 5 Commissioner.

For The Gathering’s backers, the virtual meeting’s purpose is to make the case the TAD would not be a traditional tax on Forsyth residents but a necessary step that ensures “future developments pay for themselves, sparking growth,” per a meeting preview.

Supporters say the TAD is projected to repay the county its $225 million contribution in  12 to 15 years. After that, the estimated $40 million in property tax revenue generated by The Gathering would be channeled to county coffers and Forsyth County Schools, according to Krause and company.

Here’s a preview of the official Nov. 5 ballot language:

“Shall the Act be approved which authorizes Forsyth County to exercise all redevelopment powers allowed under the ‘Redevelopment Powers Law,’ as it may be amended from time to time solely in the designated 100.3 acres of property designated for ‘The Gathering at South Forsyth’ project?”

For a refresher on what The Gathering could eventually be (with the 18,500-seat arena in the mix), find the latest renderings in the gallery above.

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Union Hill Road at Ronald Reagan Boulevard The Gathering at South Forsyth NHL Hockey Professional Hockey Cumming South Forsyth Forsyth County Stafford Sports Vernon Krause Carl Hirsch The Battery Atlanta Nelson Architects Kimley-Horn Kimley-Horn & Associates SCI Architects Stone Planning Dovin Ficken Greenberg Traurig Arizona State University Sun Devil Athletics JLL Novus Innovation Corridor Atlanta Regional Commission Alexander Babbage Atlanta Surveys Surveys Cumming City Center NOFO Brewing Referendum Forsyth County Referendum

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How the 100-acre project would be positioned where Ronald Reagan Boulevard meets Union Hill Road along Ga. Highway 400.The Gathering at South Forsyth; designs, Nelson

Where the Gathering at South Forsyth arena and other buildings would be located next to Ga. Highway 400. The Gathering at South Forsyth; designs, Nelson

A main street and retail corridor in the multi-billion-dollar proposal. The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, SCI Architects

The Gathering at South Forsyth; designs, SCI Architects

The Gathering at South Forsyth; designs, SCI Architects

The Gathering at South Forsyth; designs, SCI Architects

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

The Gathering at South Forsyth; designs, Nelson

Subtitle $3B proposal The Gathering at South Forsyth hopes to lure NHL team—but first, a referendum

Neighborhood Forsyth County

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