If WoTC want to bring in new players, great. But when they're doing so many things that make learning MtG harder (EDH and its massive cardpool as the main way magic is played, uncapped numbers of new cards released, Omenpaths increasing challenge of recognising a card if you play Arena & cardboard) it seems less convincing that's their motivation.
Retention rates of players introduced by a UB product has to be a fraction of that compared to existing players.
@call_me_xale
Bazaar of Bogotá more like, lmao.