the audience ends up being (I’ll allow myself this just once) men rather than women
I know Trek has a rep here for the fans all being guys—specifically guys who can't get a date—but I don't know if it holds up to much scrutiny. The campaigns to rescue TOS were spearheaded by Bjo Trimble and I believe the participants were a pretty mixed crowd, including a lot of women who appreciated good sci-fi in addition to those who thought that—in the immortal words of Isaac Asimov's daughter—"Mr. Spock is dreamy." I haven't been to a lot of cons, but the ones I've seen felt like pretty mixed crowds as well.
the average viewer is, well, just that—the average person in the country where it’s broadcast
Isn't the average in most countries a roughly equal split of men and women?
Though if the Paramount/Warner merger goes through I wonder if they'll move the license to DC, which will then be "in-house" for them. (DC is owned by Warner Bros. Discovery)
Not that they would be any less capable of doing a Year One comic if they so desire. And until then IDW is kind of doing a Star Trek: Legacy-ish comic (or two) already, so I don't see why not Year One.