at any time SEARS could have jumped into the ring with the business they originally were instead of sticking to the clearly dying department store model.

It's not even that, they could've easily kept their store locations. They just needed to move their catalog online and it would've been a done deal.

[–] MossyFeathers@pawb.social 10 points 1 week ago (2 children)

They did, but they waited until Amazon was ahead to do it. If I remember correctly they were more expensive than Amazon with no where near the selection of specialty stuff like computer parts or electronics. It meant that Sears was a place I basically never went to except if I was looking for something I literally couldn't find anywhere else.

[–] Thebeardedsinglemalt@lemmy.world 2 points 1 week ago

The thing is, Sears already had the massive infrastructure in place to do it. The downside would have been trying to get their target market to make the switch during a time when Internet wasn't as ubiquitous and there still wasn't much trust in purchasing online.

[–] AA5B@lemmy.world 1 points 1 week ago

Which is crazy, because pre-Amazon Sears was exactly the place that had everything, especially appliance repair and parts. They never did have computer stuff but I wouldn’t use Amazon for that either.

[–] bizarroland@fedia.io 5 points 1 week ago (2 children)

If they had come up with a good interface.

There are a couple of stores that I have seen that used to be brick and mortar or catalog based and made the transition to online but their website is terrible.

McMaster-Carr comes to mind. I'm never really sure if I have found the part I'm looking for whenever I shop on their website.

Maybe it's a skill issue, sure, but online shopping should not require an onboarding process.

[–] Machinist@lemmy.world 3 points 1 week ago

I think McMaster's transition from catalog to website is brilliant. I've had younger crew be amazed when I gave them an old catalog; like keep it in the break room and flip through it while looking at McMaster on their phone.

I do wonder why they kept the black and white pictures.

[–] diskmaster23@lemmy.one 1 points 1 week ago

McMaster-carr is amazing for technical parts. I love it.