this post was submitted on 13 Jun 2023
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I'm pretty sure YouTube has always operated at a net loss (strictly in terms of revenue and expenses). But of course, the value of the data Google owns makes up for it.
Most people don't use ad blockers. Link below says 43% use them world wide, as per user reports. Ad blocking is (only) detected in 18% of web sessions on computers among American users. https://backlinko.com/ad-blockers-users