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Reddit is Streisand effecting Luigi discussion
(lemmy.world)
By censoring Luigi, they are bringing more awareness to the fact they are afraid of Luigi. The Verge already published an article about the changes, thus bringing more attention to it. Lol.
I saw a some magazine in the checkout at a grocery store that had Luigi on the cover. They're absolutely trying to paint him as a bad guy. The cover was "The dark decent of Luigi". I laughed and turned the magazine around. But it's out there in every checkout line.
Nobody buys those things except (usually eccentric) elderly ladies. You could have defaced the mag and more store attendants wouldn't even notice or intentionally let it ride.