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Reddit is Streisand effecting Luigi discussion
(lemmy.world)
By censoring Luigi, they are bringing more awareness to the fact they are afraid of Luigi. The Verge already published an article about the changes, thus bringing more attention to it. Lol.
Nobody buys those things except (usually eccentric) elderly ladies. You could have defaced the mag and more store attendants wouldn't even notice or intentionally let it ride.