this post was submitted on 11 Aug 2025
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Technology
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The thing is, companies like Google, Facebook, Amazon and Microsoft are already profitable, so it could lose them huge amounts of money, with no real meaningful benefit to user retention or B2B sales, but the companies as a whole would still be profitable. It could be a huge money black hole, but they continue to chase it out of unjustified FOMO and in an attempt to keep share prices high through misplaced investor confidence.
Apple’s share price has taken a pretty big hit from the perception that they’re “falling behind” on AI, even if they’ve mostly just backed away from it because users didn’t like it when it was shoved in their face. Other companies are probably looking at that and saying “hey, we’d rather keep the stock market happy and our share prices high rather than stop wasting money on this”.