this post was submitted on 16 Aug 2023
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Technology
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On YouTube, creators don’t earn anything unless a new video is released frequently. They have to sustain a huge corporation based on that. I think that it’s a bad decision to go for that income structure in the first place, but there they are.
They don't "have" to do anything. LMG chose to hire dozens and then hundreds of people in an effort to grow as fast as possible. Linus could have prioritized accuracy or quality over quantity, but that would have made less money, so he didn't.
My point is that you should criticize the reason, not the consequence.
Not entirely sure what you mean. Are you saying we should criticize YouTube for making the algorithm that creators have to cater to, and not LMG for bowing to the demands of that algorithm?
If so, I agree that YouTube should be criticized, but that doesn't excuse LMG. Plenty of other channels have chosen not to go all-in on quantity and they have likely suffered financially for that decision. That is exactly what I mean by "priorities".
They chose to financially put themselves in a situation where they are forced to release content at that frequency because they chose to expand operations and drastically increase expenses compared to other channels. It's their decisions that created the work cycle that is needed in pursuit of exponential growth over a more financially sustainable model that affords the luxury for a less hectic release schedule.
It's getting old seeing people keep making they have to do it this way when it is the situation they created for themselves.
It's possible to release videos frequently while not rushing the production for each video. They'll just need more editors and writers to spread the load. e.g. instead of 3 teams working on 3 videos in parallel and rushing them to finish in 3 days, they can have 6 teams working on 6 videos in 6 days to achieve similar output (releasing 1 video per day) without overworking the team while keeping the attention of detail high. GN even mentioned it in their video. LTT has over 100 full time employees already, so they definitely have the resource to scale up their production team.