this post was submitted on 06 Jun 2023
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Technology
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I'm waiting to see what they drop 12 - 18 months later. I'd wager by the time the 2nd-gen Vision Pro comes out, they will release a more stripped down model that will be roughly equivalent to what they are releasing next year, and will likely start at around $1,200. By that point, the App ecosystem, will likely be mature enough that they will be able to have a version that serves as a loss leader or just breaks even, and they'll make their revenue on the backend with their 40% App Store cut.
I think we can definitely expect a lighter version (Apple Vision Air?). I'm skeptical Apple would ever do a loss leader though; they tend to make money on all their products and with healthy margins.