Epic Games CEO says it’s ‘really irresponsible’ of Steam to make studios disclose AI use | VGC (www.videogameschronicle.com)

submitted 2 months ago by cm0002@toast.ooo to c/gaming@lemmy.zip

19 comments fedilink hide all child comments

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Tim Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad

you are viewing a single comment's thread
view the rest of the comments

[-] Ludicrous0251@piefed.zip 13 points 2 months ago

You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.

Which is it? AI kills games or makes them beat the competition? What an insane level of doublespeak.

[-] from_D4rkness@lemmy.world 5 points 2 months ago

Exactly what I thought when I read that line. How can anyone believe such deluded logic? Does he know that this couldn't make sense when he says it?

[-] OwOarchist@pawb.social 2 points 2 months ago

and probably failing due to competition that does.

If the competition also has to disclose AI usage, then they'll be equally disadvantaged by their own AI labels.

No -- they're worried about competition that doesn't use AI.

this post was submitted on 26 Jun 2026

47 points (89.8% liked)

Gaming

5257 readers

305 users here now

The Lemmy.zip Gaming Community

For news, discussions and memes!

Community Rules

This community follows the Lemmy.zip Instance rules, with the inclusion of the following rule:

No NSFW content

You can see Lemmy.zip's rules by going to our Code of Conduct.

What to Expect in Our Code of Conduct:

Respectful Communication: We strive for positive, constructive dialogue and encourage all members to engage with one another in a courteous and understanding manner.
Inclusivity: Embracing diversity is at the core of our community. We welcome members from all walks of life and expect interactions to be conducted without discrimination.
Privacy: Your privacy is paramount. Please respect the privacy of others just as you expect yours to be treated. Personal information should never be shared without consent.
Integrity: We believe in the integrity of speech and action. As such, honesty is expected, and deceptive practices are strictly prohibited.
Collaboration: Whether you're here to learn, teach, or simply engage in discussion, collaboration is key. Support your fellow members and contribute positively to shared learning and growth.

If you enjoy reading legal stuff, you can check it all out at legal.lemmy.zip.

founded 3 years ago

MODERATORS

Demigodrick@lemmy.zip

Sami@lemmy.zip

GamingBot@lemmy.zip