Epic Games CEO says it’s ‘really irresponsible’ of Steam to make studios disclose AI use | VGC (www.videogameschronicle.com)

submitted 2 months ago by cm0002@toast.ooo to c/gaming@lemmy.zip

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Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Tim Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad

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[-] OwOarchist@pawb.social 2 points 2 months ago

and probably failing due to competition that does.

If the competition also has to disclose AI usage, then they'll be equally disadvantaged by their own AI labels.

No -- they're worried about competition that doesn't use AI.

this post was submitted on 26 Jun 2026

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