this post was submitted on 20 Jul 2026
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I kinda figure most of these price hikes exist to subsidize the hardware side of things. There isn't too much longer they can go without raising the prices on their hardware. I actually bought the base model of their newer models (never bought an iphone before) because I figure this to be one of the last windows to get that much phone at a semi-decent price.
There’s a lot of money to be made in advertising dollars. I’d rather pay more for a product than be marketed towards.
I agree. Also, since Apple services keep being (even if only so slightly) worse than their Google/Microsoft counterparts, including ads totally removes their competitive advantage. What’s the point of using a worse product that’s also enshittified?
I’m not a hater, I am writing this from my iPhone on a full Apple ecosystem. But if Apple chooses to follow the Google route then their products will have no appeal to me.
I know it’s all about money, but I don’t get it. I really thought they were smarter than that.
Not to mention, if I can pay extra at the beginning, the profit is made and the transaction is done. Once ads show up, that’s for the life of the device. I’d much rather pay a bit more at the start than pay with my attention in installments over the course of years.
Yeah I agree. But I also don't use any apple services (unfortunately google maps is still the best), so these changes are irrelevant to me for the time being.
They did raise their hardware prices