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“Millions Watched Billions Burn”: Ukraine Hits Wildberries Warehouses Across Russia and Crimea
(united24media.com)
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"Wildberries confirmed that operations at both locations had been halted."
Unless berries as a whole became sentient and learned how to speak, I'd venture it's your latter hypothesis that would be right.
Note I said just the name? It’s clearly the name, but what do they distribute?
Boo berries cereal
I think they are a general logistics and distribution company. A cursory search had many news about these attacks describing them as "Russian Amazon".