this post was submitted on 28 Jul 2026
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Yeah, that's a nice fairy tales to keep burning the planet.
In reality the main consumers are a handful of rich people including those owning the corporations and paying off politicians and media while 95% of the people would not consume anything if not forced to do it and are also contributing only a miniscule amount to the total consumption.
Not true. Our cars account for more than 15% of the problem. Our meat is about the same. With just those two things, we are over the 25% of the "factor 4" from Rio. It is oversimplified, but it gives the idea: if the Ultra richs stop polluting, we are still doomed if the rest of us doesn't do something either.
Sure... people spend hours in congested traffic because they love their cars so much, not because they lack alternatives for transportation. And it's totally normal that I can pay less for 500g of cheap meat than for a 500g bag of rice, and that's not caused by insane subsidies for meat producers.
The issues are systemic and guess what... the majority is not in power to change the system.
The top 10% of people create something like 50% of the carbon footprint which means 90% of people create the rest of it.
No one's blameless.
But that also means that if the top 10% cut their consumption by half, we would have blown past the required targets to not have global warming pass 1.5° C, even if the other 90% didn't change a thing. And they would have still been engaging in massive consumption by anyone else's standards.
I also they've that a large amount of the bottom 90% are paying the top 10% to do it.
Also the difference between create and consume is important. even if shell only had 1 employee and 1 shareholder, that person would have many customers paying. you can measure both of course.