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Americans who say they drink alcohol remains at record low, survey finds
(www.usatoday.com)
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this post was submitted on 21 Aug 2026
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Who can afford alcohol?
Alcohol is the one product that seems basically untouched by recent inflation, at least around me.. it all costs basically the same as pre-2020.
I realized that the other day and it made me very sad.
(This doesn't include dining or bars ofc)
Heineken has definitely gone up, but imported hard liquor has remained unchanged.
I had a spell where I'd just make my own wine at home. Could make a couple gallons at a time for cheap, it'd just take a few weeks to be drinkable.
But now it's rare for me to drink too. So my excuse is all the wine I've made is "still aging". Perfect hobby for the lazy and forgetful.
I switched from beer/wine to Kirkland tequila because it’s cheaper
Kirkland Tequila sounds like a very sad kind of inebriation.
Like Joe Fresh Vodka.
Careful... the cheap stuff can do things to your stomach lining that'll make you wish you'd paid the extra money instead
Ethanol is ethanol. The only difference between cheap liquor and expensive liquor is the branding and price. In business schools, they teach the Chivas Regal effect, where they increased prestige and sales of a cheap whisky by doubling the price.
This seems like comedy...
But I worked summers as a chemist at a large beer plant and we bottled the same tank of brew across 6 different styles and brands. I learned quickly 99% of beer sales was just marketing.
It's not about the ethanol, but all the other things (including other alcohols) they don't bother to distill out of the product.