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this post was submitted on 27 Aug 2026
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The design of this logo was done by Artemy Lebedev, a super influential in the CIS region designer. Here's a long ass post in russian about the creation of this exact logo in 1999!
Since then he kinda reduced himself to a sell-out pedaling authoritarianism and war propaganda to russian millenials. Think about that what you will, but there are more works of this fascist little freak's studio if you're interested.
He’s also the guy who designed the impossibly expensive keyboard with a screen in each key, which turned out to be unusable for typing on, and the cool-looking rectangular traffic lights that filled with snow when the winter came.
How do the rectangular lights have more snow than round ones?
Oh the $1000 Optimus keyboard.
Yesh. Vaporware really
They built a few. They were more conceptual art than consumer electronics.
IIRC this piece was done not by Artemy, but by one of his designers: Egor Zhgun
Well, I kind of hate most of the rest of the logos. They're either entirely too busy or just generally not memorable. Nothing like the clean, clear, creative logo in the original post.
Idk the hookah lounge one is busy, but it's appropriately busy. It's got the vibe I associate with spending an evening relaxing over a hookah