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Apple One and Apple TV subscription prices increase by up to 20 percent
(arstechnica.com)
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this post was submitted on 28 Aug 2026
152 points (98.7% liked)
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I'm sure they tested it and found that enough customers would stay to make it profitable.
Consumers, especially Apple users, accept higher prices. It's baffling to me but true.
In 2014, Netflix was $8/month. It's now 12 years later and Netflix is $20/month.