this post was submitted on 31 Aug 2026
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Video of the ad.
It's such a gross concept. Wild anyone thought this was a funny, gotta be pretty deep in bro to not see red flags.
Like what is the point they are trying to make even?
Is the club so fragile that it'll break if touched?
Golfers are seriously superstitious?
Women suck and can't golf?
If anything it would have been a better commercial to do the opposite, hand the club out to literally everyone that's playing and they all hit better.
"Our golf clubs are so good, it'll make you want to beat a woman." Callaway Golf Clubs
They claim they were trying to riff on the movie obsession.
No, they're playing on a fetish, just like sexy women in a car ad, but infinitely grosser.
I mean, ‘golf company owner’ is already selecting for the biggest chud in existence.
Personally I think that if you set out to invent the most boring sport you wouldn't be able to beat golf but I accept that some people strangely do find it attractive and they're not all toxic masculinity "alpha" types, so they should really have seen that one coming.
I don't like golf, but at least it gives you an afternoon's walk in something resembling nature
Cricket on the other hand, takes a week to play and is just running back and forth
There is absolutely nothing about a golf course that resembles nature. It’s nothing but chemicals and underpaid guys with gas fume belching machines.
If you want a wandering outdoor sport with real nature, try out frisbee golf or field archery. They also have the bonus of not destroying habitats and polluting local waterways with way too much nitrogen fertilizer.
Aye and no. Don't get me wrong, golf courses are as you say fertiliser polluted and lacking in biodiversity. But the rough, surrounding the whole course, and the woods they're often placed in certainly resemble nature. There's still birds, foxes, squirrels, etc, going about.
Certainly in Scotland at least, which is my only personal experience of courses. And being the home of golf I don't think it's disingenuous for me to use that as a basis for the claim.
I have seen videos and pictures of courses in places like Florida though and if a Scottish course is a tragedy of nature, a Florida course is an abomination.
You’re right that Scotland and a few other places with a climate identical to Scotland it’s fine. That is a very small portion of the world’s golf courses.
Is it true that golf was invented when someone wacked the severed head of a goblin down a rabbit hole with a shillelagh?
Of course not, what nonsense! They were hitting haggis eggs back down into their underground burrow with a wee practice caber
Mmmmmm, haggis 🤤
I haven't played golf yet (only minigolf), but i could see me enjoying it on a warm spring day with some clouds to take a stroll on the green while actually pursuing a specific goal. But I would rather take a walk in the woods, which is a much more relaxing area to be in.
I'm quite fond of golf (it's really cheap to play near me) and honestly there's a steep learning curve. And it's only fun once you get past that. But I like how you get instant feedback on how you did, especially if you play with friends. Improving at golf feels great, but I imagine it kinda sucks once you plateau.
It's fun to play, but I really don't understand how people watch it regularly.
Croquet is more boring than golf. And I fucking hate golf and golfers.
I'm NGL, initially i thought "This is probably one of those wacky ads taken out of context." And no, it's really really super gross. There's nothing humorous about it, it's just a really serious ad about pushing down and threatening a woman who touches your golf club.
It wouldn't be any better if the victim was a man either. The fact that there's no other words except 'the victim' is telling.
It's all so... plausible. His shove, her little cry of pain and surprise and fear, the way he leans down and tells her not to touch his club and then stalks away and furiously grabs the club as he leaves. The ad would have been better if it had been escalated to Looney Tunes levels of reaction, but instead they leave it in this alarmingly real area of domestic violence.
That's an ad? It looks like such low quality garbage shot on some dumbass's phone.
Lmao, "This is not who I am." Dude, you're not an actor, you seemed to do the thing pretty well
That was so much more fucked up than I expected. This has to be intentional, it is very hard to believe that anyone thought this made for a good commercial in any way other than to appeal to chuds who enjoy violence against women. It is blatant and explicit, the mask is off.
Even if it was a guy pushing another guy I don't see how that would've ever been a funny spoof skit.
There was no way to salvage this.
Say the guy had just grabbed the woman's arm or put his arm in front of her to stop her instead. You still have that threat he makes towards her.
Even if that threat was changed to "no one touches my club except me", you still have that underlying implication of a threat.
There's no universe that could've salvaged this.
I think the only way would be to have it be Bart and Homer replicating the old Butterfinger ads with Homer's golf club.
So if you walk into an electronics lab and see a piece of equipment with squee 😍 all these cool dials! 😍 and 🥰 🥰 lights!!! 🥰 🥰 and a threatening 😠 sign that says "don't touch," and you turn a dial just a little, but you totally didn't hurt anything, who was in the wrong now that the equipment isn't calibrated? The person for making the threatening sign? The person for leaving their equipment where any toddler could get to it? Or the the toddler for not having agency enough to know not to touch something that doesn't belong to them? Are you going to pay for the engineering time it took a team to calibrate the equipment for a First Article Test the next week? You're going to pay for the customers to fly back home after flying in on a Sunday for a Monday/Tuesday test that now can't happen?
Just because you don't assign a value to a golf club doesn't mean it doesn't have a value to the person who bought it, trained with it, and went through the effort to carry it somewhere to play golf. And golf clubs or engineering labs aside, you don't seem like you've ever had something broken by someone else before you even got a chance to use it. Are you going to refund the guy's once in a lifetime golf vacation because you don't know what forces a graphite shaft can/can't withstand? Are you going to replace his grandpa's headcover that he uses because it reminds him of his deceased grandpa teaching him golf?
The engineering lab would obviously have access controls because of people who don't understand what they're doing. Someone's golf clubs on a golf course, within sight of the owner and within asking distance to see if it's OK to look at one can usually rely on common sense and etiquette. Usually...
That’s no excuse for violence
You're lucky to live such a charmed life to be so wealthy that you can absorb an infinite amount of the universe's shots at you.
If someone touching your golf club is the final ‘shot from the universe’ that makes you knock them down, the problem isn’t golf etiquette
You've no idea what she intended or what the cost of the items were, golf club or anything else.
When it's your hard earned money that's gone into something, or your name on the "Results" line then you get a say-so, otherwise it's not really any of your business. I just assumed from your attitude that you've never had to worry about money or results before.
So you agree with the ad’s message then? That violently shoving people to the ground if they reach for your golf clubs without asking is okay?
Again, you're assigning a value of zero to someone else's property.
If you're on your way to your landlord with $500 to make rent for the month and get mugged it's a lot different if you've got plenty of money in the bank and need to make another trip to retreive more versus if it's the last $500 you had to your name and you get evicted for not making rent.
To prove my point, kindly take your most prized possession and destroy it. Post pictures here when you're done for verification and open another thread moaning about how your stuff is broken and there's nothing you could've done to stop it from happening.
I never said that and you shouldn't put words in my mouth. I didn't think people being secure in their property was such a debatable topic, but at least I understand now why invite-only, membership-required golf courses exist.
So, speaking of putting words in people’s mouths, I never said that.
What I am saying is, if you see someone about to touch your stuff without asking, then the usual, sensible action is to say something along the lines of ‘hey, stop!’ Not tackle them to the ground like a linebacker.
Yes, golf clubs are expensive. I have friends who golf, and one of the things that has convinced me I don’t want to is them talking about the price of their clubs.
However, I have never yet seen a golf club that is so fragile that it will shatter into pieces when touched (and if you watch the ad, all she’s doing is reaching out to touch them). Nor do they electrocute anyone who touches them. Therefore there is absolutely no fucking reason to assult someone for touching them without asking. Yell at them, maybe. Actually attack them, no.
Still haven't seen you posting a picture of you destroying your most prized possession and then whining about how there's nothing anyone could do. So I guess it's only your stuff that you place a value on.
Just because it's not worth it to you doesn't mean it's not worth it to them. If you're ever looking to get into it then Costco currently carries some reasonably priced clubs...
I've seen some persimmon wood clubs with wooden shafts that I wouldn't touch, but then again I'm respectful of other people's stuff.
I've known people to have a concealed carry stashed in their golf bag.
This portion of this thread has turned into a trolley problem where a guy standing next to a lever has one of his golf clubs laying on one track, and someone voluntarily laid down on the empty track while he was standing at the lever. He's going to catch shit either way because of someone else's actions ("your stuff's broke!" versus "why'd you do that?"). I don't think anyone's arguing that the person at the lever/club owner created the setup to the trolley problem.
I don't see a difference between the golf club and an ironworker's spud wrench in his tool bag. If someone pulls it out of the bag and drops it into a storm grate early some morning, but the golfer is going to be short a club and the worker will have to go to work without all the required tools on the tool list. At some point the club/tool/purchase has to actually be used for its intended purpose and go from a "securely locked up" state (in a locked house/vehicle) to an "in use" state where someone is clearly using it. Before this thread I'd have thought it was axiomatic that you don't do something like run up to someone while they're actively using a tool/machine, but I guess some folks need to be told: if you see a golfer lined up at a ball and concentrating on it, then he's actively golfing and you shouldn't interfere. Likewise with going and grabbing a hard hat off a worker's head. My argument is that the golfing stand bag, next to the golfer, on a golf course is still actively in use even if you think it's not. The tool bag is in use if the worker has set it on the ground to juggle car keys and a cup of coffee next to their vehicle. They're a professional in their domain and you don't get to be an outsider and set rules for their domain.
Where the heck did this part about destroying stuff come from? Where in the ad did the woman say she was going to destroy his clubs?
You. You don't assign a value to other people's things or care what happens to them, so I assumed you'd not care about your own stuff as well. If you treat your things different from other people's then what business is it of yours how they protect their things?
I suggested the easiest way as a test for you to put your own money where your mouth is.
And you base this off of… my belief that one should ask people to stop touching their stuff rather than immediately run up and beat the shit out of them?
Were you dropped on your head as a child, or do you come by this level of violent sociopathy naturally?
I base this off of what you've said which leads me to believe that you think other people should act that way in that situation, but you'd do something different if it was you. We also don't know the intent of the grabber.
Your histrionics may play better with someone else. Do you not think the owner of the golf club has any rights at all? Have you ever in your life heard of thieves scouting/casing a location, or probing actions that can be played off as "just looking" or "was just curious?" If someone carries your drink at a bar is the first thought that goes through your head "that guy seems just as nice as the guy selling roofie test kits"?
History decides whether a reaction or preaction was proportional or not, and they use context that we don't currently and will never have. Predeciding a course of action for every future interaction between humans at a personal, state, nation state level is just dumb. History is littered with people who suffered because they didn't believe something would happen and people who look back wondering why nobody did anything to stop a situation. I understand better why that is, now.
holy shit lmao. i can just imagine all the people involved in making this chuckling to themselves over how funny they think it is.
I work in marketing. There's a point where where you make so much money you honestly believe you take massive shits and everyone thinks it smells great.
To add just a little bit of extra "fuck you" to the situation, this was the first advertisement from Callaway featuring women. Practically progressive!
That was probably the worst ad I've ever seen. Concept, execution, humor, morality, all terrible. There's not one redeeming factor here.
i had to watch an ad before i got to watch the ad