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Tareyton cigarettes ad (1965)
(lemmy.nz)
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this post was submitted on 02 Sep 2026
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Vintage and Retro Ads, Promos, Fliers, Etc.
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“Hey, boss, that model you’ve been assaulting and promised the cigarette ad to… well… you left quite a mark…”
“Hold on, I’ve an idea…”
“Brilliant, boss.”
They could have set this up to make her look empowered and strong but they went with the abused, hiding in a shawl look.
My thoughts too. A picture of two boxers would be more appropriate. I get that women sell and it wasn't progressive enough to have a female fighter in the art, but I don't get "triumphant fighter" from the model here, and that's obvs what the tagline suggests.
Tareyton's Cigarettes: the breakfast of champions
This was a bizarre running campaign for decades. They'd rather fight...
There were ones with men too but yeah, this has really aged out.