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this post was submitted on 11 Sep 2026
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Interesting. I always pick the very ugliest most boring wine labels. There is clearly so much attention seeking design on wine labels that is borrowed from the sugar drink industry where it literally doesn't matter what is in the can because it's going to have about the same level of sugar that people enjoy as everything else. In sugar drinks you fly or fall based on labeling and marketing. I figure if a wine can survive without any label pandering, there's at least a decent chance that it's probably pretty good.
Last time I tried going with ugly labels at total wine I went 0/3. Boring labels are usually OK but I usually scan them with vivino.
Cool labels are usually meh but I found a few that are pretty good and not so expensive
Well just for fun here's a random very good wine picked from my cellar tracker with a boring ass label. L
Label shopping is a last resort if you end up in a shop with unknowledgable staff. Typically I just name a varietal and a max price point and let a good wine shop employee show me their recommendation. Rarely go wrong with that.
Don't get distracted by labels. Look for unique PACKAGING. That's how I found all my favorite wines:
P.S. It's not the 1800s anymore, they've invented boxes by now.
Oooh. Fresh and dry.