They aren't, but they have the understanding of literal children. They can't process the fact that a pirated game isn't a lost sale, because to them every single person on the planet wants what they have to offer, and if they get it any way OTHER than buying it outright at full price, CLEARLY it must be theft and people are targeting them specifically because what they have is so great.

I pirated Minecraft back in the beta days, decided I loved it, and eventually bought it (before notch went full mask off and the sale of mojang) had it not been for TPB, mojang would have had one less sale.

Same for several others. Hilariously, the only time I ever recieved a c&d was for a game I loved and then canceled the online order for when I got the letter two days later. I wanted to buy it, but the letter made up my mind that I was never giving them money again. Fuck em. Dead rising went downhill after the first one anyway so I didn't miss much.

Executives view life as a zero-sum game.