Yeah, it basically boils down to PR and Robert Kraft trying to control the message. I'm not sure why he's trying to control the message. He's not giving a shit about it before, given how open he is about supporting Israel and how much money he's donated to Israel before But this clearly rattled him.

I speculated about the artist boycott, but I mean, it could also boil down to people just boycotting him for not allowing free speech, which is a lightning rod issue in the United States.

Or maybe it just spiraled so fast out of control that it just spooked him. Ultimately, $2 million dollars for him is a chump change. Hard to know at this point, unfortunately.