Here is some feed back from my friend who is a social media user. I asked him if he found this appealing he said no because he wants less social media.

I think the landlord part is a huge slopulism redflag. landlords have nothing to do with a social media platform bringing up that there is 0 here is dumb

I think there should be a sell that isnt negative. The fediverse isnt good because its less shitty. Its good because its actually cool in a lot of unique ways. Those unique ways are hard to sell easily but in my opinion the sell should be something positively cool about the fediverse. Personally I like the instance concept I think its what makes this place so great. To my friends I just say its a shared feed not controlled by any one entitiy.