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this post was submitted on 08 Oct 2026
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It's in the UK version. On iPhone: You --> Account (along the top) --> Your Shopping preferences (under Personalization) --> About You (at the bottom).
For me, it was directly under account, there was an about you tab a few options below shopping preferences.
I can‘t find any of that in the German/EU version. Instead I can select interests if I want to. I‘m going to assume they don‘t have any of that heavy profiling here.
I live in the UK and used the UK web version, it has nothing. Maybe because I have almost entirely stopped using Amazon?
The UK web version definitely doesn't have any such link for me.
It was pretty accurate about my interests which I saw no problem with ("prefers reliable open source ecosystems"), but took issue with it guessing the size of my family, so I updated it to say that I live in an underground bunker with 10 others in a polycule.
I also updated my halloween decoration preferences to suggest I fight crime at night
Can't wait to see what my next searches are like 👀
I found it on the UK web version but I had to use the browser's search function to find it on the page.
It had nothing, which I'm hoping because I've previously opted out of analytics?
Now we know how you like it
It says that I have an 11-year old child. Unless you count household pets, there ain't no such thing.
Also, it knows about two out of eight RAM sticks that I bought from Ebay. It mentions other AI assistants learned about me, and asked if I wanted to share. I think assistants from other websites are already sharing.
...ah. I used someone else's PC and account to ask Google questions about my computer build. My personal Amazon account is under the Prime account of that person.