https://truthsocial.com/@realDonaldTrump/posts/117406176604364910
Excerpt of the executive order https://www.whitehouse.gov/presidential-actions/2026/09/inaugurating-the-era-of-super-intelligence/ from last week:
The terminology used by the Federal Government should reflect the transformative capabilities of these technologies and the limitless opportunities they create for the American people. Accordingly, the term “Super Intelligence” more appropriately captures the promise, potential, and rapidly advancing capabilities of these technologies. It is therefore the policy of my Administration that, to the maximum extent permitted by law, the executive branch shall use the terms “Super Intelligence” and “SI” in place of “Artificial Intelligence” and “AI” and will not acknowledge the usage of “Artificial Intelligence” and “AI” in any applicable setting.
Except the M&Ms had an actual purpose. Van Halen was the band that made it famous.
https://en.wikipedia.org/wiki/Van_Halen_test
It's the same thing. When they say Lake America and SI it's short hand that they're drinking the kool-aid.
Also, it makes people not using those terms do so with a slight amount of caution. They don't necessarily want to be pooitical when talking about non political things and it creates a division by which word you choose. The point is to make people second guess the language they choose and be more careful about using normal safe language, so suppressing more radical language is a given.