I mentioned this movie to my wife when seeing all the articles trashing it's opening failure. She's squarely in the target demographic. She'd never heard of the movie (and neither had I) before despite going to the theatre for all kinds of movies recently.

If you can't find your target audience when they're actively going to movies that says something about the marketing I think.

The article mentioned the Drew Barrymore Show as an example of the marketing, they've only got like 3 million viewers at absolute peak from what I see and the only person I've ever heard mention it in regular conversation is a die hard conservative, not the kind of person who will show up for a movie about an empathetic robot.