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this post was submitted on 01 Nov 2026
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I see your point. I still doubt that Dubai chocolate has given Dubai a positive image on the world stage.
The coverage of their use of slaves to build the stadiums for the World Cup was pretty wide, and yet very few boycotted the games or FIFA for paying the slavers.
Though I suppose that may prove your point. I just don’t see how something that most people don’t even know about is some propaganda campaign.
Have you ever heard of soft power? Countries like the US, China, and Russia, even Thailand from what I know, engage in these deliberate propaganda campaigns. It's like the only reason they keep the Olympics around when it's such a money drain. It's also why Hollywood has gotten so much funding from the US government over the decades.
The UAE doesn't have to sit in a room and explicitly plan it out when they can just pay hundreds of influencers to do the work for them. You're not meant to notice that it subtly normalizes and legitimizes the country in the world stage.