There's an outdoor amphitheater that opened in the 80s outside of Boston that was originally called Great Woods, a pretty good name. Then it became [company name] Center for a few name changes (it's currently xfinity, ugh). I've never heard anyone old enough to remember call it anything but Great Woods.

I think most people do this in general, even when the name was originally corporate to begin with. Tons of people still say Sears Tower, for example.