this post was submitted on 22 Jun 2023
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Gaming
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E3 hasn't been worthwhile in a long time. It's what happens when you let big corporations take over.
Hold up, it was originally supposed to be a trade show for journalists. It's always been about the big corporations. They've always had a dominance over the event.
The problem was that E3 was seen by the public as something to desire access to, as being exclusive and so on. This drove the organising body to open it up to more general access. In doing so, the audience changed, so the content on display changed, and it became a shitty version of PAX.
And that's what killed it, in turn.
Nah, this came up at length on podcasts with developers and press. Floor space at E3 was absurdly expensive even by trade show standards. The ESA would charge hundreds of thousands of dollars for a small stage for IGN to interview people for a few days. And yet there's still value for these companies to have a gathering of press to get hands on with their new games, so they'd open their own show across the street, and now they do Keighley's thing. It sounds more like the ESA killed it by continuing to price it as though the world hadn't changed.