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Twitter's lost 13% of its daily users and its rebrand has failed (www.bigtechnology.com)

submitted 1 year ago by sculd@beehaw.org to c/technology@beehaw.org

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The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

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[–] rikudou@lemmings.world 27 points 1 year ago (3 children)

Didn't a lot of people who create content leave, though? 10k OPs is more important than 10k lurkers for Reddit.

[–] falsem@kbin.social 26 points 1 year ago (1 children)

I think it's mostly wishful thinking unfortunately

[–] mrbubblesort@kbin.social 10 points 1 year ago (1 children)

Meh, whatever. Even if the fediverse were to never get any bigger, it's still a win. This place is big enough to be stable and generate it's own content and culture. All that matters is if you're enjoying it here and actively trying to make it a better place.

[–] Kaldo@beehaw.org 6 points 1 year ago

Maybe for you but I miss interacting with actual developers, personalities or other content creators that post and respond on reddit or twitter. Mastodon and lemmy/kbin only get second hand crossposts (if even that), without any of the actual interaction and back-and-forth that usually happens. I'm still hoping it takes off eventually but if the "big exodus" didn't do it I don't see it changing at all for the foreseeable future.

[–] Chozo@kbin.social 7 points 1 year ago (1 children)

If the content creators left Reddit, they certainly didn't come here.

[–] rikudou@lemmings.world 3 points 1 year ago (1 children)

I don't mean content creators necessarily, but people who post content.

[–] Klear@beehaw.org 1 points 1 year ago

Or at least beans.

[–] astraeus@programming.dev 1 points 1 year ago (1 children)

Lurkers still give ad hits, probably even more than OPs

[–] rikudou@lemmings.world 2 points 1 year ago

Yes, but not without content.