this post was submitted on 21 Dec 2023
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Coincidentally came across this post with a person being presented an ad while watching a DVD, apparently it's a Roku thing.
Ugh I'd bin the thing if it did that to me 😔
From the info in that thread, it seems like Roku owns the technology to screenshot what you're watching and identify it, to base ads on. They licence this technology to other TV makers so it's not just Roku but other smart TVs. I think it's the TVs and not the Roku Stick, but I guess you're just a software update away from on screen ads...