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GM Reverses All-In EV Strategy to Bring Back Plug-In Hybrids (www.thedrive.com)

submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world

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GM Reverses All-In EV Strategy to Bring Back Plug-In Hybrids::The EV craze is butting up against limited demand, and it's forcing General Motors to bring back hybrids in an almost total about-face.

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[–] deegeese@sopuli.xyz 59 points 10 months ago (3 children)

How long until they reverse their all-in-house infotainment strategy and go back to CarPlay and Android Auto?

[–] SeaJ@lemm.ee 12 points 10 months ago (1 children)

When they can make money off Android Auto or CarPlay, they will switch back.

[–] cbarrick@lemmy.world 2 points 10 months ago (3 children)

How do they make money off in-house infotainment?

It seems like better infotainment would lead to more sales...

Is theirs better? I doubt it.

[–] kalleboo@lemmy.world 11 points 10 months ago* (last edited 10 months ago)

Selling their own music and maps subscriptions, ads, selling location data. Enshittification.

GM also views the new infotainment system as a way to generate more revenue from subscription services, including music streaming, audiobooks and vehicle maintenance. GM’s chief executive Mary Barra has set a target of $20 billion USD (about $27 billion CAD) to $25 billion (roughly $33 billion CAD) in annual revenue from subscriptions by 2030

[–] SeaJ@lemm.ee 5 points 10 months ago

They sell your data. They could also inject ads into shit and force you to pay to remove them.

Better infotainment will lead to higher customer satisfaction in the long run. But many corporations are notoriously short sighted and grab for the quick and easy profits. Sure, you might be annoyed that they locked paywalled a feature that used to be free but you are unlikely to sell your car because of it. They already have your money from you buying the car so any extra money coming from you is icing in the cake.

[–] eskimofry@lemmy.world 1 points 10 months ago

No fees to Apple & Google is a massive cost struck out of their balance sheets, yes? Frees up a lot of money.

[–] VampyreOfNazareth@lemm.ee 1 points 10 months ago

When it's too late, then US taxpayers can rescue them again

[–] TheIllustrativeMan@lemmy.world -4 points 10 months ago (1 children)

Is Android Automotive really an "in-house" strategy?

[–] Empricorn@feddit.nl 2 points 10 months ago (2 children)

No. That's why consumers want them to "go back" to it and Apple Car Play.

[–] hddsx@lemmy.ca 1 points 10 months ago

IIRC Android auto and Android automotive are two different things

[–] TheIllustrativeMan@lemmy.world 0 points 10 months ago

UltiFi, the software on all GM EVs, is Android Automotive with an icon pack. All of the services are Google's (Maps, assistant, app store, etc). All GM does is change some graphics. Nothing about it is in-house.