this post was submitted on 16 Feb 2024
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SkyShowtime seems to be a pilot version of this in Eastern Europe and the Netherlands. Not that it seems to be doing all that well. However, I’m not sure what Peacock offers that’s original content so it’s questionable what a bundle would add.
In any event, this seems a daft thing to do when they’re trying to sell the firm. One of the biggest problems Paramount+ has had is that it doesn’t stick with a strategy and has been so tangled up in previous licensing or partnership deals that it can’t pursue its plans in any reasonable or systematic way. Tying the hands of a new owner with a poison pill deal with Comcast doesn’t seem to benefit anyone.
I suppose it could make sense if they're looking to break up the company and keep the streamer.
It does seem like bundling might be the new strategy for the non-Netflix, non-Disney players.