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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] 4am@lemm.ee 16 points 7 months ago (2 children)

Sometimes it’s multiple presses. Around here for example I find that at my local Shell station it’s the second button down on the right side, two or three times.

[–] ShepherdPie@midwest.social 8 points 7 months ago

At the 76 here its also the second down from the right but only needs a single press.

[–] Semi_Hemi_Demigod@lemmy.world 3 points 7 months ago (1 children)

I was trying to figure out how to shut the one at my local grocery store up and discovered that you can get into the administrative menu if you push two buttons at the same time.

[–] KISSmyOSFeddit@lemmy.world 3 points 7 months ago

You should install Doom on it.