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submitted 2 years ago by lemmee_in@lemm.ee to c/technology@lemmy.world

It's a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.

Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.

It's no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it's those bad Windows practices that have led people to this conclusion.

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[-] dmtalon@infosec.pub 327 points 2 years ago

Ya, a PR nightmare for the next 15 minutes until the next unbelievable thing comes along and the ADD nature of people forgets windows is watching everything they do.

[-] FlashMobOfOne@lemmy.world 31 points 2 years ago

That's usually what I think too, but after watching how Twitter's gone to shit since the two big user departures, I think this could legitimately affect Microsoft's bottom line.

[-] Voytrekk@lemmy.world 68 points 2 years ago

That will rely on businesses moving away from Windows. That is where they make a ton of their money with Enterprise licenses and Office 365 subscriptions.

[-] Infynis@midwest.social 40 points 2 years ago

And businesses don't give a shit about their employees' privacy

[-] Starkstruck@lemmy.world 41 points 2 years ago

They do care about keeping their company secrets and proprietary info though. Recall could make corporate espionage a cake walk.

[-] ShepherdPie@midwest.social 12 points 2 years ago

We handle a lot of IP on our Windows PCs so it's debatable. However, in recent years, Microsoft has taken over most of our services with SSO, office 360, teams, etc so who knows.

[-] n0pe@lemmy.world 2 points 2 years ago* (last edited 2 years ago)

If you look at sysadmin forums and groups it seems like most recommend disabling recall. Just about every enterprise will have confidentiality, security, or legislative requirements that recall is simply inconsistent with. It's understandably been a hot topic.

[-] Taleya@aussie.zone 1 points 1 year ago

We do however care very deeply about IP and other sensitive data - in my field (digital cinema), microsoft have literally fucked themselves out of any company that wants a TPN certification

[-] FlashMobOfOne@lemmy.world 17 points 2 years ago* (last edited 2 years ago)

Yup. It'll depend on how they handle Recall at the institutional level.

It's a given that hospitals and law firms will have to turn it off, as they're required by law to honor privilege. We'll see what choices they make.

I find the nosedive in Twitter's stock price these last few years encouraging. It seems for many there is a red line.

[-] dmtalon@infosec.pub 12 points 2 years ago

I believe the biggest thing that will hurt MS is moving to subscription. The vast majority of users aren't gonna wanna have a forever fee when they buy a laptop/PC

[-] FlashMobOfOne@lemmy.world 3 points 2 years ago

That's definitely going to be a problem for them, yes, because it's also going to drive a ton of traffic to Linux and Linux is going to get even better.

[-] helenslunch@feddit.nl 8 points 2 years ago

Twitter is a great example of the exact opposite being true. Are people upset? Absolutely. Did they leave the platform? Nope. Maybe a small percentage.

[-] Powerpoint@lemmy.ca 8 points 2 years ago

Twitter definitely lost a ton of users and tons continue to leave. That's why advertisers have pulled out and their stock price has tanked. Twitter is a bad example

[-] helenslunch@feddit.nl 1 points 2 years ago

Twitter definitely lost a ton of users and tons continue to leave.

Define "tons"? As a percentage, it is miniscule, and it remains the place where politicians, companies and other entities make public announcements. It's also, for some reason, the only platform supported for customer support from various companies.

[-] metaldream@sopuli.xyz 6 points 2 years ago

lol, literally just making stuff up. Their number of active users dropped by 15-20% since Elmo took over: https://www.theguardian.com/technology/2024/mar/26/twitter-usage-in-us-fallen-by-a-fifth-since-elon-musks-takeover

[-] n0pe@lemmy.world 1 points 2 years ago

I think advertisers have made some impacts to the bottom line, too. I don't have any direct evidence for this, but I used to get ads for things like Pepsi. Now it's mostly things like Larry's Pillow Case Repair or pelvic floor steaming kits.

[-] FlashMobOfOne@lemmy.world 6 points 2 years ago* (last edited 2 years ago)

Respectfully, it's not.

The user departures, and response to further enshittify, have driven their stock price into the ground.

[-] helenslunch@feddit.nl 1 points 2 years ago

What user departures? The platform has barely dipped. Stock prices are meaningless.

[-] bufalo1973@lemmy.ml 3 points 2 years ago* (last edited 2 years ago)

X is the one telling the number of X users. Do you really trust Melon to tell the truth?

[-] helenslunch@feddit.nl -1 points 2 years ago

You're assuming my source is Musk.

[-] Confused_Emus@lemmy.world 7 points 2 years ago

So far in this thread only one person has actually shared a source of any kind. Care to share with the class?

[-] metaldream@sopuli.xyz 1 points 2 years ago* (last edited 2 years ago)

Number of users doesn’t matter because most people don’t close their accounts. Twitter’s actual usage and traffic is down by 20% since Elmo took over and their revenue is also massively down.

https://www.theguardian.com/technology/2024/mar/26/twitter-usage-in-us-fallen-by-a-fifth-since-elon-musks-takeover

[-] helenslunch@feddit.nl -1 points 2 years ago

Who said anything about "number of users"? "Monthly Active Users" (MAU) is the industry standard.

[-] metaldream@sopuli.xyz 2 points 2 years ago* (last edited 2 years ago)

Are you serious? The comment you replied to explicitly says “user departures”. And the article I linked is about active users.

Is this how you respond when you’re proven to be blatantly wrong about something? Totally pathetic.

[-] helenslunch@feddit.nl -1 points 2 years ago

Bruh are you for real? The article linked is about "user departures". What does that even mean? It doesn't even have any sources for any of the information provided.

Is this how you respond when you have no idea WTF you're talking about?

[-] gusgalarnyk@lemmy.world 7 points 2 years ago

I'm swapping to Linux finally because of it. Few things are black and white but these things do have effects and some additional percentage of users are shifting over because of it.

[-] assassinatedbyCIA@lemmy.world 4 points 2 years ago

I agree with your point, but I think it’s important not to forget just how shitty tech media is a holding these companies to account. Half the shit most mainstream tech journalist publish borders on hagiography for these companies.

[-] ultratiem@lemmy.ca 2 points 2 years ago

Oh please it’s not watching everything you do. It’s just taking screenshots 🙃

[-] gravitas_deficiency@sh.itjust.works 1 points 2 years ago* (last edited 2 years ago)

Ok fine, I’ll repeat it again:

You’re right - many consumers will likely forget about it and just use it anyways. But enterprise customers absolutely, categorically will not. Even with their damage control, this is still going to hurt them a lot. Moreover, it’s going to hurt hardware sales from Intel, AMD, and Qualcomm, all of which have dumped MASSIVE amounts of capital into this tech. This is going to slow the rollout of NN-optimized chip tiles, and that is going to directly hit their bottom line. Microsoft hurt themselves AND the three most important hardware partners they have.

this post was submitted on 08 Jun 2024
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