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Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform. 

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

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[-] eager_eagle@lemmy.world 146 points 2 years ago
[-] Plopp@lemmy.world 48 points 2 years ago

I don't trust them. They better fire him and hire a Jim Abacus.

[-] Gork@lemm.ee 72 points 2 years ago

The CEO should ideally have the exact same name as the company. Like Tim Apple.

Or Sam Sung.

[-] brucethemoose@lemmy.world 5 points 2 years ago

The more you buy, the more you save!

[-] daniskarma@lemmy.dbzer0.com 54 points 2 years ago

As with everything the problem is not AI technology the problem is capitalism.

End capitalism and suddenly being able to share and openly use everyone's work for free becomes a beautiful thing.

[-] exocortex@discuss.tchncs.de 14 points 2 years ago* (last edited 2 years ago)

I agree, but as long as we still have capitalism I support measures that at least slow down the destructiveness of capitalism. AI is like a new powertool in capitalism's arsenal to dismantle our humanity. Sure we can use it for cool things as well. But right now it's used mostly to automate stuff that makes us human - art, music and so on. Not useful stuff like loading the dishwasher for me. More like writing a letter for me to invite my friends to my birthday. Very cool. But maybe the work I put in doing this myself is making my friends feel appreciated?

Edit: It's also nice to at least have an app that takes this maximalist approach. Then people can choose. If they're half-assing it there will be more and more ai-features creeping in over time. One compromise after the next until it's like all the other apps. It's also important to have such a maximalist stand in order to gauge the scale in a way.

[-] Allero@lemmy.today 8 points 2 years ago

This, over and over again.

Going against AI is being a luddite, not aware of the core underlying issue.

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[-] Aceticon@lemmy.world 45 points 2 years ago* (last edited 2 years ago)

No doubt his decision was helped by the fact that you can't really fit full image generation AI on iPads - for example Stable Diffusion needs at the very least 6GB of GPU memory to work.

That said, since what they sell is a design app, I applaud him for siding with the interests of at least some of his users.

PS: Is it just me that finds it funny that the guy's last name is "Cuda" and CUDA is the Nvidia technology for running computing on their GPUs and hence widelly used for this kind of AI?

[-] MashedTech@lemmy.world 46 points 2 years ago

They're all run on cloud, for commercial products.

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[-] TheRealKuni@lemmy.world 10 points 2 years ago

you can't really fit full image generation AI on iPads - for example Stable Diffusion needs at the very least 6GB of GPU memory to work.

You can currently run Stable Diffusion and Flux on iPads and iPhones with the Draw Things app. Including LoRAs and TIs and ControlNet and a whole bunch of other options I'm too green to understand.

Technically the app even runs on relatively old devices, though I imagine only at lower resolutions and probably takes ages.

But in my limited experience it works quite well on an iPad Pro and an iPhone 13 Pro.

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[-] mindlight@lemm.ee 30 points 2 years ago

While a honorable move, "never" doesn't exist in a world based on quarterly financials...

[-] Blackmist@feddit.uk 28 points 2 years ago

Generative AI steals art.

Procreate's customers are artists.

Stands to reason you don't piss your customer base off.

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[-] chiisana@lemmy.chiisana.net 12 points 2 years ago

Never eh? Well someone won’t exist under the same name/promise in decade or two.

[-] Imgonnatrythis@sh.itjust.works 7 points 2 years ago

So definitely gonna have AI baked in by next year.

[-] flop_leash_973@lemmy.world 7 points 2 years ago

That stance will change if they ever get acquired. Might even get the chance to see James Cuda try and walk back this stance in a few years.

[-] li10@feddit.uk 6 points 2 years ago

Ironically, I think AI may prove to be most useful in video games.

Not to outright replace writers, but so they instead focus on feeding backstory to AI so it essentially becomes the characters they’ve created.

I just think it’s going to be inevitable and the only possible option for a game where the player truly chooses the story.

I just can’t be interested in multiple choice games where you know that your choice doesn’t matter. If a character dies from option a, then option b, c, and d kill them as well.

Realising that as a kid instantly ruined telltale games for me, but I think AI used in the right way could solve that problem, to at least some degree.

[-] brucethemoose@lemmy.world 5 points 2 years ago* (last edited 2 years ago)

Yeah, ultimately a lof of devs are trying to make "story generators" relying on the user's imagination to fill in the blanks, hence rimworld is so popular.

There's a business/technical model where "local" llms would kinda work for this too, if you set it up like the Kobold Horde. So the dev hosts a few GPU instances for GPUs that can't handle the local LLM, but users with beefy PCs also generate responses for other users (optionally, with a low priority) in a self hosted horde.

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[-] RobotToaster@mander.xyz 5 points 2 years ago* (last edited 2 years ago)

Didn't krita say the same thing at one time?

It's currently one of the best programs to generate AI art using self hosted models.

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[-] Corno@lemm.ee 5 points 2 years ago

Very good news for artists. AI image generation is founded upon art theft, and art theft is something that artists are not fond of, so it's really nice to see the developer being open about his respect to the artists who use the app!

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this post was submitted on 19 Aug 2024
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