this post was submitted on 26 Sep 2024
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The move embodies how ads are a growing and virtually inescapable part of the TV-viewing experience—even when you're not watching anything.

As you might have expected, LG didn’t make a big, splashy announcement to consumers or LG TV owners about this new ad format. Instead, and ostensibly strategically, the September 5 announcement was made to advertisers. LG appears to know that screensaver ads aren't a feature that excites users. Still, it and many other TV makers are happy to shove ads into the software of already-purchased devices.

LG TV owners may have already spotted the ads or learned about them via FlatpanelsHD, which today reported seeing a full-screen ad on the screensaver for LG's latest flagship TV, the G4. “The ad appeared before the conventional screensaver kicks in," per the website, “and was localized to the region the TV was set to.”

LG has put these ads on by default, according to FlatpanelsHD, but you can disable them in the TVs' settings. Still, the introduction of ads during a screensaver, shown during a pause in TV viewing that some TVs use as an opportunity to show art or personal photos that amplify the space, illustrates the high priority that ad dollars and tracking have among today’s TVs—even new top-of-the-line ones.

The addition of screensaver ads that users can disable may sound like a comparatively smaller disruption as far as TV operating system (OS) ads go. But the incorporation of new ad formats into TV OSes' various nooks and crannies is a slippery slope. Some TV brands are even centered more on ads than selling hardware. Unfortunately, it’s up to OS operators and TV OEMs to decide where the line is, including for already-purchased TVs. User and advertiser interests don’t always align, making TV streaming platforms without third-party ads, such as Apple TV, increasingly scarce gems.

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[–] simplejack@lemmy.world 96 points 2 months ago

Oh the irony. The site reporting LG’s ads wants people to remove ad blockers.

[–] h54@programming.dev 63 points 2 months ago (15 children)

Not only do I use pi-hole, my so called smart TV never connects to the Internet in my household. Hell, I don't buy any smart devices period.

[–] tomkatt@lemmy.world 11 points 2 months ago

I don’t use pi-hole currently, but have managed access via my router. My LG C1 has been locked down to LAN access only for a long time.

It’s kinds great this way. Since it has an IP it doesn’t give me any bullshit about network, but no traffic escapes the home network.

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[–] 5oap10116@lemmy.world 47 points 1 month ago (1 children)
[–] elrik@lemmy.world 6 points 1 month ago (1 children)

This is giving me 1998 MS Publisher vibes and I'm here for it.

[–] 5oap10116@lemmy.world 5 points 1 month ago (1 children)

Word art is in style now my man

[–] Bakkoda@sh.itjust.works 2 points 1 month ago

If you don't use the rainbow gradient fill, are you even word arting? Warting?

[–] normalexit@lemmy.world 46 points 2 months ago (4 children)

I was always torn over what TV brand to buy. This helps narrow it down further.

[–] sunzu2@thebrainbin.org 28 points 2 months ago (2 children)

They all will do within 2 years because fuck u peasants... Ain't the free market grand?

[–] cmnybo@discuss.tchncs.de 12 points 2 months ago (1 children)

There are some large computer monitors, depending on how big of a screen you want. There's no smart crap in those, just DisplayPort and HDMI inputs.

[–] sunzu2@thebrainbin.org 10 points 2 months ago (1 children)

Selection is an issue. Doubt they got large oled formats.

[–] reshuffle6655@lemmy.dbzer0.com 10 points 2 months ago* (last edited 2 months ago) (1 children)

Depends on your definition of large; I've got an amazing 48" 4k 120hz OLED monitor that does no "smart" features.

Alienware does a 55" that I think is the largest available rn though I can't vouch for the inclusion or lack of ads or smart features.

[–] sunzu2@thebrainbin.org 3 points 2 months ago (2 children)

65+ inch but really 70

55 is decent but if you got wall space and distance why not go big.

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[–] normalexit@lemmy.world 10 points 2 months ago (2 children)

Thank you daddy capitalism.

I hope I can continue to make the smart TV dumb by never giving it network access. When that fails I'll have to hope the pihole handles some of it. The other fun option might be to put it on a VPN in the EU and hope that it enables some gdpr options.

Either way you're right, it's likely inevitable.

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[–] noxy@yiffit.net 5 points 1 month ago

To which remaining TV brands? They're all gonna do this kinda stuff.

[–] daddy32@lemmy.world 4 points 1 month ago

This narrows it bit too much, LGs were the one of few remaining beands.

[–] MrSpArkle@lemmy.ca 4 points 1 month ago

Unfortunately LG makes the best panels, and many other brands use LG panels(not as good as what LG puts in their own units).

The solution here is to buy their ad subsidized tv and never connect it to the internet.

[–] pandapoo@sh.itjust.works 22 points 2 months ago* (last edited 2 months ago)

I pirated for a long time, and even though I had(have) large media libraries and the home server capacity to manage everything just fine, I stopped.

Not sure when, or why, I'm guessing a service broke and I just said fuck it, I already have Prime+Netflix, and that was years ago at this point.

Netflix's password policy and Amazon showing adds had me spin them up again, and even migrate over to Jellyfin because Plex is just another enshitified privacy nightmare.

Which was a pleasant surprise, because the last I tried Jellyfin years ago, it was not worth the hassle. Also, Plex wasn't nearly as bad as it is now.

To swing this back around to this article, I'm betting eventually they'll force their TVs online by disabling features, capabilities, or even the device itself, if it's not phoning home.

[–] SharkAttak@kbin.melroy.org 13 points 1 month ago (1 children)

If I'm not watching it, my TV stays off. But for how long anymore, I wonder..

Side thought: the smartphone ROMs/roots scene has slowed down, recently; maybe it's time to start with TVs rooting.

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[–] Steve@startrek.website 10 points 1 month ago (1 children)

Remember the tv in Back to the Future 2, how absurd it was?

[–] pdxfed@lemmy.world 4 points 1 month ago (1 children)

We're 5 years from someone proposing "smartwall displays" where the entire wall is your display. No more messy cables or creaky mounting brackets. They'll, of course also have removed the on/off button and you won't get to control the volume, but just think of the stimulation!

Fahrenheit 451's technology just around the corner of the next shitty planned community coming soon near you.

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[–] Lost_My_Mind@lemmy.world 8 points 1 month ago (2 children)

You guys are going about this all wrong. All you gotta do is connect your smart tv to the internet. Don't use pihole. Let your tv communicate exactly how it wants to. Then buy some DVDs of local indy pro wrestling. The kind where women staple each other with staple guns, and smash light tubes over each others heads and bleed profusely.

Now......why would you do this? Because advertisers HATE advertising with pro wrestling. They also have nothing TO advertise for women with bloody faces, and broken noses.

Let THAT data get back to them. Who's going to advertise to the guy who watches pro-wrestling from a high school gym where women leave pools of blood on the ground??? If everyone did this, for 10 hours a day, advertisers would deem the American market not worth the money to advertise to.

[–] viking@infosec.pub 10 points 1 month ago

Sure, waste electricity while being unable to use the TV as intended, and cause some additional wear & tear. Great idea.

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[–] LunchMoneyThief@links.hackliberty.org 7 points 1 month ago (3 children)

The fabled HTPC is a fix that few people know exists for a problem that few people know they can do anything about.

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[–] BassTurd@lemmy.world 7 points 1 month ago (1 children)

Where are all the hackers out there that have the skills to crack a TV to load something open source? They're computers. There has to be a way to jailbreak/root then.

[–] viking@infosec.pub 8 points 1 month ago (2 children)

Sure, it's being done. Xiaomi TVs have custom ROMs available, and I'm sure a bunch of others. Thing is, state of the art TVs are are not exactly cheap, and you need one to hack it in the first place. Most hackers do it for free, so they can't exactly go on a spending spree.

[–] BassTurd@lemmy.world 4 points 1 month ago

Yea, I know. But I need a cyber Robin Hood in my life right now.

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[–] MonkderVierte@lemmy.ml 5 points 1 month ago

Cool. No internet anymore for my TV.

[–] mjhelto@lemm.ee 4 points 1 month ago* (last edited 1 month ago) (2 children)

Every day I turn on my LG TV, it wants an update. It's been doing this for like 3 years now. Given the article, it won't be getting that update any time soon!

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[–] elrik@lemmy.world 4 points 1 month ago (6 children)

My TV is probably going to kick the bucket in a year or two at most. Filtering "non smart TVs" on a site like BestBuy shows only commercial display options at this point.

Are there any well maintained projects out there that are able to replace the firmware on newer smart TVs to get rid of these features? I really just want a dumb display with an input for a Chromecast with CEC support (or similar device if Google decides to enshittify that platform with screensaver ads too).

[–] frezik@midwest.social 5 points 1 month ago (1 children)

I think the best way forward would be a single board computer that can do an open source equivalent to chromecasting. Plug that in and leave your TV unconnected to the network.

You can't do chromecast directly, because Google holds encryption keys for it. Unfortunately, this means casting apps need to be modified to support it.

There's a few projects like this:

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[–] MeatsOfRage@lemmy.world 3 points 1 month ago (3 children)

Just don't connect it to the internet and it's a dumb display, simple as that

[–] ResoluteCatnap@lemmy.ml 8 points 1 month ago (3 children)

Last tv i bought wouldn't let you set it up without connecting to the internet. Guess we'll need open hardware tvs next if they don't aleady exist

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[–] werefreeatlast@lemmy.world 3 points 1 month ago

LOL, they are basically billboards that you purchase to display ads at home!

[–] automattable@lemmy.world 3 points 1 month ago (1 children)

Is there an OLED tv on the market now that doesn’t just exist to sell ads?

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[–] sibachian@lemmy.ml 3 points 1 month ago (1 children)

well this sucks. i'm on my 4th LG TV because I can't stand the quality from other brands; but when the choice is ads vs picture quality, i'll take the inferior quality every single time. fuck ads.

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