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Even if wasn't AI it was still a shitty ad for expensive, mediocre food.
That's what I find crazy. People used to eat there all the time because it was so cheap. These days you'll be lucky to find anything under $5 and most combos cost upwards of $15+. All my coworkers used to stop there for lunch between job sites but now they all just bring shit from home. If you are still eating there at this point my guess is you just like mediocre food. If beef prices weren't so messed up right now I'd say it'd be cheaper just to make it at home.
If you want cheap food, Costco food court is where it's at. 15 bucks (if that) for a large meal, a drink, and some kind of dessert.
some kind of dessert.
stop the hard sell buddy.
Jeez, you eat ten $1.50 hotdog and soda combos in one sitting?!
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iirc from their last financials hearings, revenue from lower class orders have dropped significantly, however thr median buyer group has started to spend more to offset those losses. mcdonalds I think had 2% growth suprisingly while the rest of the industry floundered.
basically it's people who wont pick a better place to get food proping mcdonalds
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The first two paragraphs of the article confirm it's AI generated. The only one denying it is the ad agency.
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For fuck's sake people...
Here's the ad: https://www.adforum.com/creative-work/ad/player/34728882/its-the-most-terrible-time-of-the-year/mcdonalds
The ad was a weird take. I think it's a mixture of the message and the uncanny Ai. Even if the ad wasn't Ai, it'd be a really odd ad.
There's definitely some AI in it, and it's definitely shit.
Some AI? It's all AI!
Pass
Most definitely AI.
Yeah, pretty much all of that hit my uncanny valley instincts. It was definitely, significantly edited after generation, but the clips themselves were...not right.
Seems I suck at spotting ai in this clip. The cat one looked off and maybe the dude hanging down from the fairy lights but honestly I would have assumed it was all filmed or animated for the cookies.
This is a wild place. Share you experience and get more downvotes than upvotes. Not that votes matter it’s just an odd thing to do. Sorry I can’t see things like y’all.
The tree exploded weird, the mixer was vibrating weird, the guy falling on the ice flopped weird, I could go on. It was weird after weird clips stacked on each other
This is the thing though, some people just don't see that shit. Every single clip looked so unnatural and AI slop to me, real Black Hole Sun vibes, but some people are literally not seeing the dogshit jank we see. I suspect this explains some of why corpos think it's amazing if they can't see the abhorrence.
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"This wasn't an AI trick," she said. "It was a film."
Nah. It really was an AI trick.
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The ad was just as synthetic as their food. Glad they pulled it though, it was really off to watch…
That is an unusually adept use of symbolism for a brand
Seven weeks just for slop that didn't convert a single customer.
Just seems like another lousy ad, AI or not.
I have no idea what ads look like anymore, so I have nothing to compare it to. So they should have been asking, who is going to see this? Maybe they did do that and figured the demographic wouldn't care.
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Use generative ai on your brand once and you will never get rid of the stink.
Short memories
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What a wholrsome message, I wonder why it flopped?
"Screw Christmas, Screw your family, come to McDonalds. We also made this with AI you stupid bitch"
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Gross, out of all the options to "hide out" in MD would be my last choice. It's loud, smelly, sticky, and their bathrooms are dirty. That's a bad ad. Way to really miss your target audience mark.
I live in Japan and I actually kinda miss going there because it's pretty good here. Fast, cheap, friendly service, pretty clean and has cool happy meals for my kids. Unfortunately, my family has been boycotting US companies.
I used to watch a lot of travel streams and it's amazing how much nicer the American chains are in other countries lol.
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Exactly. We Jews know that the place to hide out on Christmas is a Chinese restaurant.
That's the home base where you guys control everything?
It's where they hide the space laser control panel.
The launch code is “Kung pao chicken“
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Now I'm wondering if their meat is real. Time for me to switch to "Amburgers and Woot Beer" (A&W).
“Most terrible” works well for McD
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I was talking to my gf the other day (yes, she’s real) who has a graphic design degree and we both theorized that these companies who use AI video generation still need a graphics design expert in hand so that, that expert can point out the flaws and have them fixed before they start airing the commercials. I’m thinking of that Coca Cola winter truck commercial where the truck changes its appearance in every shot. These companies really think we are that dumb…
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I'm sure McDs and Coke could push out terrible AI ads for the next decade and it wouldn't dampen their sales long term. An initial slump until everyone got over it, maybe. They're global brands that have gotten too damn big to fail.
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this post was submitted on 10 Dec 2025
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