126
Xbox is rebranding to XBOX (www.theverge.com)
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[-] pulsewidth@lemmy.world 90 points 3 months ago

Better than their runner-up choice which was probably Microsoft XCopilot OneBox Pro.

[-] ApeNo1@lemmy.world 27 points 3 months ago* (last edited 3 months ago)

Or XCox for short.

[-] orochi02@feddit.org 1 points 3 months ago

Is This real?

[-] starman2112@sh.itjust.works 65 points 3 months ago* (last edited 3 months ago)

https://archive.ph/E2c62

Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX,

Bold move asking for branding advice from that platform specifically

[-] Zer0_F0x@lemmy.world 33 points 3 months ago

XBOXY MC BOXFACE was already taken?

[-] evidences@lemmy.world 62 points 3 months ago* (last edited 3 months ago)

CAPS LOCK IS CRUISE CONTROL FOR ~~AWESOME~~ COOL.

[-] Prathas@lemmy.zip 14 points 3 months ago

Wow, I haven't read that sentence in a long time...

[-] squirrel@cake.kobel.fyi 3 points 3 months ago
[-] Prathas@lemmy.zip 6 points 3 months ago* (last edited 3 months ago)

The 2000s, haha. Actually, now that I recall, @evidences@lemmy.world, it's ~~AWESOME~~ "COOL."

BUT CLOSE ENOUGH.

[-] Mnem667@sh.itjust.works 4 points 3 months ago

Wasn't that a bit on bash.org?
Apologies, I mean
WASNT THAT A BIT ON BASH.ORG?

[-] Skullgrid@lemmy.world 1 points 3 months ago

pour one out for a real homie

[-] toynbee@piefed.social 4 points 3 months ago

I don't know where it comes from, but I first saw it on bash.org, now defunct.

[-] teft@piefed.social 4 points 3 months ago
[-] toynbee@piefed.social 2 points 3 months ago

Yeah, there are several repositories that seek to replicate it, but at least last time I looked they're not particularly searchable. Another lemming did demonstrate that you can download the data and grep through it but I haven't been motivated to do so yet.

[-] PhoenixDog@lemmy.world 6 points 3 months ago

Cruise Control for COOL. Not Awesome. The alliteration is the point.

[-] evidences@lemmy.world 1 points 3 months ago
[-] SarahValentine@lemmy.blahaj.zone 51 points 3 months ago

Some braindead MBA had to justify his salary somehow, I guess.

[-] ApeNo1@lemmy.world 16 points 3 months ago

They probably only had an Mba.

[-] Mac@mander.xyz 28 points 3 months ago

Wait, i thought it was XBOX. Did it used to be or something?

[-] Ephera@lemmy.ml 22 points 3 months ago

The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, and the company has favored using similar capped versions for the Xbox 360, Xbox One, and Xbox Series X / S console logos.

[-] Mac@mander.xyz 11 points 3 months ago

Commenters read the article challenge:
Impossible

[-] Ephera@lemmy.ml 3 points 3 months ago

The funny part is that upon reading your question, I figured surely the Wikipedia page would have that information. Then I saw that it said in the first few words:

Xbox (stylized as XBOX)^[2]^

...which links back to the same article. Which is how I found out that the article answers your question. 🙃

[-] Mac@mander.xyz 2 points 3 months ago

Hahahaha that's hilarious 😂

[-] Whitebrow@lemmy.world 27 points 3 months ago
[-] flameleaf@sh.itjust.works 16 points 3 months ago

TIL that Xbox is case-sensitive

[-] LORDSMEGMA@sh.itjust.works 15 points 3 months ago

Great, now every time I say XBOX, I have to shout it

[-] Marthirial@lemmy.world 11 points 3 months ago
[-] one_old_coder@piefed.social 2 points 3 months ago

Pronounced "shlop" in China, perfect!

[-] kewjo@lemmy.world 10 points 3 months ago

just give me my verification cans already

[-] yermaw@sh.itjust.works 9 points 3 months ago
[-] Kolanaki@pawb.social 8 points 3 months ago

"Well sure!"

"But I couldn't before!"

[-] Reverendender@sh.itjust.works 2 points 3 months ago

This play has everything

[-] sorghum@sh.itjust.works 8 points 3 months ago

I will now pronounce it as ex-bo-ex

[-] elvith@feddit.org 6 points 3 months ago

Ex-Be-Oh-Ex

[-] fartsparkles@lemmy.world 3 points 3 months ago

Kiss bo kiss

[-] Prox@lemmy.world 8 points 3 months ago

Big if true.

[-] Mojitas@lemmy.world 8 points 3 months ago* (last edited 3 months ago)

Don't yell please!

[-] corey931@lemmy.wtf 5 points 3 months ago* (last edited 3 months ago)

groundbreaking

[-] graynk@discuss.tchncs.de 4 points 3 months ago

I rolled my eyes so hard they went into my skull

Microslop just can't name things, I've accepted that, but now they managed to look stupid even while technically leaving the old name

[-] RightHandOfIkaros@lemmy.world 1 points 3 months ago

Its bad that the trademark and branded logos match again?

[-] ViatorOmnium@piefed.social 3 points 3 months ago

And it now reads as XSLOP.

[-] meejle@piefed.world 3 points 3 months ago

And then most style guides (and human beings) will just change it back. Like they already do with "Game Freak" and others. 🤷‍♂️

[-] NigelFrobisher@aussie.zone 2 points 3 months ago

Those maniacs finally did it!

[-] perishthethought@piefed.social 2 points 3 months ago

MSlop has a long history of poor names for things, so sure. Whatever...

[-] iatenine@piefed.social 2 points 3 months ago

The brand is saved!

[-] toxicbubble@lemmy.world 1 points 3 months ago

why not Xbox Series One U

this post was submitted on 16 May 2026
126 points (96.3% liked)

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